Greenpeace - "Breathe"

Publicis Mojo Auckland

Publicis Mojo Auckland Parnell, New Zealand

7777

Title	Breathe
Agency	Publicis Mojo Auckland
Campaign	Breathe
Advertiser	Greenpeace
Brand	Greenpeace
Posted	May 2007
Product	Service
Business Sector	Environmental & Ecological Issues
Story	To encourage people to protect our oceans and highlight that 'the oceans produce 50% of our oxygen" we matched the movements of the tides with the sound of human breathing
Philosophy	Match the movements of the tides with the sound of human breathing to highlight that the oceans produce 50% of our oxygen, and that they are a living thing that keeps us and our planet alive. The message concludes with a link to a Greenpeace site to recruit "Ocean Defenders".
Problem	Breif: Communicate that "half the oxygen we need to breathe comes from our oceans" and encourage people to protect our oceans by signing up to become and "Ocean Defender"
Result	125,000 new ocean Defenders. Multiple unsolicited posts on Youtube and other blogs allowing campaign to create its own reach.
Media Type	Television
Length	90 seconds
Agency Producer	Corey Esse
Agency Producer	Jodie Hari
Creative Director	Lachlen McPherson
Copywriter	Lachlan McPherson
Creative Director	Nick Worthington
Copywriter	Nick Worthington