Caroline Pay

Caroline Pay

Deputy ECD, Managing Partner at Bartle Bogle Hegarty, London
London, United Kingdom

My Latest Work



Following stints some of London’s most creative advertising agencies, including Mother and Wieden + Kennedy, Caroline Pay is now deputy executive creative director at BBH. Her work in the past has including standout campaigns for Levi’s, FRANK, Baileys and Refuge, and she now oversees the account for Tesco, the UK’s biggest retailer.

Pay has been a champion for helping more women get to the top in advertising, and is also recognised for her support of new talent throughout her career. Most recently she helped commissioned a series of artworks from both established and up-and-coming graphic artists, including two students. These were displayed at the Protein Gallery in London before being auctioned at Christie’s, with all monies raised going to Refuge.

Creative Director
London, United Kingdom
April 2010 - September 2013 (3 years 5 months)
Creative Director
London, United Kingdom
September 2008 - May 2009 (8 months)
Accounts included
Freelance Creative
Tokyo, Japan
October 2007 - May 2008 (7 months)
Accounts included Honda
London, United Kingdom
November 1998 - August 2005 (6 years 9 months)
Amsterdam, Netherlands
May 1998 - November 1998 (6 months)


PGDip, Art Direction and Copywriting

1997 - 1998 (1 year)

Bachelor of Arts (B.A.), Creative Advertising

Bournemouth University, Poole
1994 - 1997 (3 years)

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