NCS - "Mixtape’22"

Accenture Song

Accenture Song London, United Kingdom

Awards

8231

This ad is part of the ACT Responsible Collection

Brand: NCS
Country: United Kingdom

Advertiser: National Citizen Service

Title	Mixtape’22
Agency	Accenture Song
Campaign	Mixtape’22
Advertiser	National Citizen Service
Brand	NCS
Date of First Broadcast/Publication	2022 / 3
Business Sector	Institutional/Public Interest/Non-Profit Org.
Philosophy	Karmarama, part of Accenture Interactive, has joined forces with the NCS (National Citizen Service) to launch Mixtape ’22, an audiovisual mix tape featuring new music by young British artists using and sampling the words of UK teenagers. The featured artists are Saidhu, winner of Rap Game 2021; BBC Radio 1 presenter and neo soul singer Victoria Jane; and Garage singer Emma Cannon. For Mixtape ’22, they each wrote and performed music featuring lyrics inspired by feelings and opinions crowdsourced from young people around the country. The three artists also appear in a film about the project, which breaks on NCS’ YouTube channel this week.
Media Type	Digital
Length	422 seconds
Chief Creative Officer	Nik Studzinski
Executive Creative Director	Adam Kean
Creative Director	Jamie Mancini
Creative Team	Charlotte Kelly
Planner	Rachael Quarmby
Agency Producer	Nickie Dixon
Business Lead /Account Director	Sophie Coyne
Business Lead /Account Director	Eilidh McGregor
Account Manager	Mica Dickson
Account Manager	Henrietta Young
PR, Social	Laura Greenslade
PR, Social	Sarah Serunjogi
PR, Social	Rosie Featherstone
PR, Social	Katie Hunter
Designer	Emily Forrester
Designer	Aisling Callaghan
Designer	Josh Lowe
Designer	Simon Wakeman
MUSIC Artist	Victoria Jane Kalu
MUSIC Artist	Saidu Kargbo
MUSIC Artist	Emma Cannon
Contributor	Paige Butler
Contributor	Hayden Fernandes
Contributor	Shamza Butt
Contributor	Muhsin Mahmud
Contributor	Sharandeep Sahota
Contributor	Tom Jackson
Contributor	Jonas Andrew
Contributor	Jess Watson
Contributor	Fatma Shami
Contributor	Holly Stewart
Contributor	Charlie Palin
Contributor	Ash Dalliday
Contributor	Heather Wright
Contributor	Ace Maple-Leach
Contributor	Barry Brooks
Contributor	Tegan Seeley
Contributor	Lucy Marshall
Contributor	Anya McPherson
Contributor	Miriam George
Contributor	Arabella Crisp
Contributor	Jude Thomas
Contributor	Zac Thorlby
Contributor	Charleigh Jade-Wilson
Contributor	George Obolo
Contributor	Vijai Chuttoo
Contributor	Millie Quinn
Contributor	Alexander Dalziel
Contributor	Alex Hughes-Francis-Townley
Contributor	Srikrish Sribabu
Contributor	Aaliyah Oki