| Title | The Wish (180s) |
| Brief | In Germany, the youth were among those who suffered most from the pandemic’s restrictions. A wish list becomes the plea of a generation, when a teenage boy asks his mother what she wants for Christmas, and she answers in the most unusual way: “I wish for you to get your youth back”. In the film an intimate chamber play turns into a rollercoaster ride of emotions at the very scene of the pandemic: a family’s home. The mother's monologue, the seamless tracking shot and the reinterpretation of Bon Jovi's "It's my life" take us from youthful highs to the deep pain of first heartbreak. From the careful casting to the intensive preparing of the studio-set, the collaboration of DOP and steadicam and the fluent light and sound design. The actors deliver moving performances, while editing and cinematography skillfully frame the action. In four minutes, the film tells an entire coming of age drama. |
| Agency |
Serviceplan Campaign
|
| Campaign |
The Wish
|
| Advertiser |
PENNY
|
| Brand |
Penny
|
| Date of First Broadcast/Publication |
2021 / 11
|
| Business Sector | Department Stores, Supermarkets
|
| Story | In Germany, the youth were among those who suffered most from the pandemic’s restrictions. A wish list becomes the plea of a generation, when a teenage boy asks his mother what she wants for Christmas, and she answers in the most unusual way: “I wish for you to get your youth back”. In the film an intimate chamber play turns into a rollercoaster ride of emotions at the very scene of the pandemic: a family’s home. The mother's monologue, the seamless tracking shot and the reinterpretation of Bon Jovi's "It's my life" take us from youthful highs to the deep pain of first heartbreak. From the careful casting to the intensive preparing of the studio-set, the collaboration of DOP and steadicam and the fluent light and sound design. The actors deliver moving performances, while editing and cinematography skillfully frame the action. In four minutes, the film tells an entire coming of age drama. |
| Media Type |
Web Film
|
| Creative Managing Director |
Christoph Everke
|
| Creative Director |
Moritz Dornig
|
| Copywriter |
Alessia Coschignano
|
| Concept |
Alessia Coschignano
|
| Art Director |
Rebecca Labiner
|
| Copywriter |
Katharina King
|
| Art Director |
Elvira Breit
|
| Executive Producer |
Aisha Blackwell
|
| Production Company |
Iconoclast Germany
|
| Director |
Marcus Ibanez
|
| Producer |
Tim Augustin
|
| Director of Photography (DOP) |
Paul Ozgur
|
| Editor |
Nikolaus Kohler
|
| Music |
Supreme Music
|
| Inernational PR |
Lee Sharrock
|