Basic Info

Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Public Relations, Media Buying/Planning, Corporate Communication, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Publishing/Print/Custom Publishing, Strategy and Planning, Others, Technology, Online services, B2B, Multicultural

Employees: 3451

Awards: 647

Creative Work: 85

Clients: 32


Contact Information

House of Communication Brienner Str. 45 a-d
Munich Bavaria 80333
Germany
Phone: (+49) 89 2050 20
Email:

Florian Haller

Florian Haller

CEO Serviceplan Group
Alexander Schill

Alexander Schill

Chief Creative Officer Serviceplan Group
Markus Noder

Markus Noder

Managing Partner Serviceplan International
Marcus Schnarr

Marcus Schnarr

Chief Marketing Officer Serviceplan International
Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Public Relations, Media Buying/Planning, Corporate Communication, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Publishing/Print/Custom Publishing, Strategy and Planning, Others, Technology, Online services, B2B, Multicultural

Employees: 3451

Awards: 647

Creative Work: 85

Clients: 32

Serviceplan Group

House of Communication Brienner Str. 45 a-d
Munich Bavaria 80333
Germany
Phone: (+49) 89 2050 20
Email:
Florian Haller

Florian Haller

CEO Serviceplan Group
Alexander Schill

Alexander Schill

Chief Creative Officer Serviceplan Group
Markus Noder

Markus Noder

Managing Partner Serviceplan International
Marcus Schnarr

Marcus Schnarr

Chief Marketing Officer Serviceplan International

About the Agency Serviceplan Group

The Serviceplan Group is the largest independent and most diversified owner and partner-managed agency group. Our offices are located across the globe, offering specialized services to make international and national brands successful. Our unique concept “House of Communication” is an integrated agency model, combining all relevant disciplines under one roof - whether they are brand strategists, creative professionals, media or online specialists, designers, dialogue, content or CRM experts, business analysists, market researchers, PR consultants or sales specialists.

By the mid-90s, Serviceplan had become the first communication agency to venture into the growing online market and also had adjusted to the requirements of the future in the area of media: today, the additional corporate brands within the Group – Plan.Net, Mediaplus, Facit and Solutions – also rank among the market leaders in their respective competitive environments.

This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication. In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with own offices in all significant economic areas in Europe, North America, the Middle East and Asia. The global network is called Serviceplan International. Together, all Serviceplan companies currently have more than 3,500 employees whose work regularly wins awards at national and international creative competitions. 

Languages

English, German

Philosophy & Competitive Advantages

building best brands

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal. That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three.

Our vision is to provide the most modern and most efficient agency model for international communications. That means combining global thinking with local action. We are standing up for this belief with our "House of Communication" agency model. These centres combine classic, media, online and research under a single roof. At every House of Communication, we can therefore develop globally integrated campaigns for our customers. However, an idea is only as good as its implementation in the respective market. 

Network Description

As a result of the Serviceplan Group’s growth since its founding in 1970, over 40 specialist agencies have come into being. Today, these are all independent and partner-managed under the umbrella of Serviceplan Holding and the associated agency brands Serviceplan, Mediaplus, Plan.Net, Facit and Solutions. 

Our Work

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Clients

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Brand: Adidas Originals

Category: Sportswear

Brand: Andros - Bone Maman - Mamie Nova

Category: Food

Brand: Beck's

Category: Beers, Ciders, Lagers

Brand: BMW Aftersales

Category: Automotive Accessories & Services

Brand: Café Royal

Category: Coffee, Tea, Chocolate Drinks, Breakfast Drinks

Brand: Capri-Sun

Category: Soft Drinks, Tonics

Local Representation

Munich (Headquarter), Hamburg, Berlin, Bremen, Cologne, Frankfurt