Basic Info

Core Competencies: Web Design, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Public Relations, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Packaging/Design, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Publishing/Print/Custom Publishing, Technology, Online services, Political, Retail, Entertainment, Multicultural

Employees: 3451

Awards: 590

Creative Work: 60

Clients: 33


Contact Information

House of Communication Brienner Str. 45 a-d
Munich Bavaria 80333
Germany
Phone: (+49) 89 2050 20
Email:

Florian Haller

Florian Haller

CEO Serviceplan Group
Alexander Schill

Alexander Schill

Chief Creative Officer Serviceplan Group
Markus Noder

Markus Noder

Managing Partner Serviceplan International
Marcus Schnarr

Marcus Schnarr

Chief Marketing Officer Serviceplan International
Core Competencies: Web Design, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Public Relations, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Packaging/Design, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Publishing/Print/Custom Publishing, Technology, Online services, Political, Retail, Entertainment, Multicultural

Employees: 3451

Awards: 590

Creative Work: 60

Clients: 33

Serviceplan Group

House of Communication Brienner Str. 45 a-d
Munich Bavaria 80333
Germany
Phone: (+49) 89 2050 20
Email:
Florian Haller

Florian Haller

CEO Serviceplan Group
Alexander Schill

Alexander Schill

Chief Creative Officer Serviceplan Group
Markus Noder

Markus Noder

Managing Partner Serviceplan International
Marcus Schnarr

Marcus Schnarr

Chief Marketing Officer Serviceplan International

About the Agency Serviceplan Group

The Serviceplan Group is the largest and most diversified owner and partner-managed agency group in Europe. Founded in 1970 in Munich as a traditional advertising agency, Serviceplan today has offices in 36 locations worldwide and around 3,500 employees whose work regularly wins awards at national and international creative competitions.
As well as Serviceplan itself, the additional corporate brands within the Group – the media agency Mediaplus, the digital agency Plan.Net, and the market research institute Facit – also rank among the market leaders in their respective competitive environments. The precise interplay between the various specialist agencies – around 40 in all – in matters of creation, technology and media makes Serviceplan the leading agency group for innovative communication.
In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with own offices in all significant economic areas in Europe, North America, the Middle East and Asia. The global network is called Serviceplan International. 

Languages

English, German

Philosophy & Competitive Advantages

building best brands

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal.
That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three. We live out this claim of turning brands into best brands every day at the "Haus der Kommunikation" (house of communication). 

Network Description

As a result of the Serviceplan Group’s growth since its founding in 1970, around 40 specialist agencies have come into being. Today, these are all independent and partner-managed under the umbrella of Serviceplan Holding and the associated agency brands Serviceplan, Mediaplus, Plan.Net, Facit and Solutions. 

Featured Work

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Clients

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Brand: Adidas Originals

Category: Sportswear

Brand: Salomon

Category: Leisure & Sport Equipment

Brand: Andros - Bone Maman - Mamie Nova

Category: Food

Brand: Beck's

Category: Beers, Ciders, Lagers

Brand: Covestro AG

Category: Others

Brand: BMW Aftersales

Category: Automotive Accessories & Services

Local Representation

Munich (Headquarter), Hamburg, Berlin, Bremen, Cologne, Frankfurt