Christophe Perruchas

Christophe Perruchas

Vice President/ Creative Director at Change, Paris
Paris, France

My Latest Work

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Summary

EXEC CREATIVE DIRECTOR atawad

11 years of traditional advertising experience, 4 years in a pure player role, 6 years encompassing both.


After graduating with a Master in “french literature” in 1998, I started working as a copywriter in the advertising agency BDDP. That enabled me to take part in the BDDP&fils adventure until 2001, when I joined Publicis Conseil, to work on the Renault account.


My next ventures in « traditional » advertising were Springer & Jacoby, Les Ouvriers du Paradis and Lowe Strateus.
I then joined Duke, a digital agency I was working with as a free lancer since 2005.
There I further broadened my digital skillsets and fully embraced the potential that new technologies, usages and the subsequent cultural shifts could offer brands.
I was appointed executive Creative Director with a single aim : merge traditional advertising know-how (branding, creative expression) and the digital tools (technological and UX contributions). The result is an ever expanding playground with endless possibilities.

In December 2012 I joined Publicis Conseil as Integrated Creative Director on the Renault Global account.
July 2014, I joined Change as Vice President, Exec Creative Director.



I have worked for brands such as Aprilia, Air Liberté, BUT, Casino, Caisse d'Epargne, Curly, Dacia, PMU, Cadresonline, Microsoft, La Vie-Le Monde, Lotus, Renault, Mercedes, KIA, Monster Munch, Pampryl, Amnesty International, French Ministry of work, La Poste, Hénaff, Direct Assurance, adidas, Melitta, Malongo, Okay, La Maif, Vico, Vrai, the European Commission, Crédit du Nord, Nissan, Nike, Sony, Guerlain, ING Direct, Levi's, McDonald's, Schweppes, SNCF

Co Founder
papa sapiens
July 2013 - Present (4 years 2 months)
épiceries et restaurant

un drôle de nom pour une idée toute simple : apporter au bon peuple de paris des produits qui sortent la tête du rang, des produits fiers d’eux, qui n’ont pas à rougir, de ceux qui bombent le torse.

facebook.com/papasapiens
Executive Creative Director
Paris, France
January 2009 - October 2012 (3 years 9 months)
Nike, McDonald’s, Nissan, Levi’s, IOC, Guerlain, Sony, Playstation, PSP, Lipton, Schweppes, ING Direct, Radio France (FIP), SNCF, adidas.
Copywriter
Lowe Strateus. (IPG).
April 2007 - January 2009 (1 year 9 months)
Sécurité Routière, Vrai, French Ministry of Work, Maif (insurance), Veolia, KIA, la Maif, Rama
Copywriter
Les Ouvriers du Paradis. (WPP).
January 2005 - February 2007 (2 years 1 month)
Crédit du Nord (banking), Direct Assurance, Melitta, Malongo, Okay, Demak’Up, Amnesty International, Vania
Copywriter
Extrême Springer & Jacoby
Clichy, France
October 2002 - September 2004 (1 year 11 months)
Extrême Springer & Jacoby
Mercedes, La Vie (french magazine), le Monde
Copywriter
Paris, France
February 1998 - February 2001 (3 years)

Education

Maîtrise Field Of Study Lettres modernes/Communication

Université de Nantes
1992 - 1996 (4 years)

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