| Title | Souvenirs de Paris |
| Agency | Marcel |
| Campaign | Souvenirs de Paris |
| Advertiser | Centre Pompidou |
| Brand | Centre Pompidou |
| Posted | April 2019 |
| Business Sector | Transport, Travel and Tourism |
| Story | The Centre Pompidou in Paris is one of the most important art museums in the world, yet many tourists still haven’t heard of it. They always visit the same monuments: the ones sold as statuettes by souvenir shops and street sellers. So the agency created a Pompidou "statuette" and distributed 30,000 of them. It also recruited a squad of street sellers to promote the museum near more popular monuments. Each statuette had a QR code steering tourists to the Pompidou. A viral video of the operation helped the museum become even more famous. |
| Media Type | Web Film |
| Length | |
| President | Agathe Bousquet |
| Chief Executive Officer (CEO) | Pascal Nessim |
| Chief Executive Officer (CEO) | Charles Georges-Picot |
| Chief Creative Officer | Anne de Maupeou |
| Executive Creative Director | Youri Guerassimov |
| Executive Creative Director | Valéry du Peloux |
| Copywriter | Antonin Jacquot |
| Art Director | Clément Sechet |
| Art Director | Aurélie Halbmeyer |
| Director of Motion | Arnaud Raquin |
| Partner | Blandine Mercier |
| Account Manager | Noëlla Neffati |
| Project Manager | Claire Sioufi |
| Project Manager | Jeanne Philippe |
| Managing Partner | Nicolas Lévy |
| Social Media Manager | Julien Petit |
| PR | Leila Touiti-Rose |
| PR | Catherine Helfenstein |
| Linguistic Consultant | Bethany Catterson |
| Frontend Developer | Paul Vanlerberghe |
| Technical Project Manager | Edouard Danesse |
| Production Company | Artisans du Film |
| Director | Guillaume Talvas |
| Producer | Valéry du Peloux |
| Director of Photography (DOP) | Nils Runiet |
| Director of Photography (DOP) | Niels Benoist |
| Cameraman | Pierre Bernier |
| Editor | Guillaume Talvas |
| Assistant Editor | Cécile Valente |
| Sound | Valentin Verrier |
| Assistant Director | Nadia Moussa |
| Cameraman | Frédéric Ouziel |
| Production Coordination | Laura Fague Martin |
| Camera Assistant | Maxime Maujan |
| Post-production Supervisor | Thibaud Colignon |
| Mixer | Charli Masson |
| Colorist | Johan Tür |
| Post Production | ADF L’atelier |
| Music | David Makima |
| Print production | Prodigious |
| Producer | Suzanne PEREIRA DIAS |
| Producer | Nathalie TURMEL |
| Model Making | Mathieu Andrieu |
| Photographer | Aurélie Halbmeyer |
| Retoucher | David Verduci |
| Media Agency | Blue 449 |
| Chief Executive Officer (CEO) | Pascal Crifo |
| Head of Digital trading | Julie Emberger |
| Social Media Strategist | Théo Ravel de Fereirolles |
| Head of Brand Activation | Fouad Hachani |
| Endorsement & KOL | Carmelle Basset-Chercot |
| PR Agency | MSLGROUP |
| Chief Executive Officer (CEO) | Clément Leonarduzzi |
| Communications Director | Benoit Parayre |
| Head of Digital | Paul Mourey |