Luissandro Del Gobbo

Luissandro Del Gobbo

Chief Creative Officer at presso Havas
Milano, Italy

About me

I'm a writer currently residing in Milan where I work as Chief Creative Director for Havas. Over the past fifteen years I've created award-winning work for several advertising agencies around the US, France and Italy on clients ranging from global fashion brands, to cultural institutions, to beer.

My creative approach - no matter the medium - is to find points of tension behind the brief I've been given. As a consequence, a big part of the ideating process consists in identifying THE underlying problem and/or THE true human insight. Once that's nailed, ideas start to flow. And among them, the ones I prefer are the most controversial; ideas that stop people in their tracks and challenge their way of thinking. Because those are the ideas that build brands people want to befriend.


Over the past fourteen years I've created award-winning work for several advertising agencies around the US, France and Italy on clients ranging from global fashion brands, to cultural institutions, to soap.

SELECTION OF CLIENTS
Heineken / Dove / KIWI / Huggies / Glade / Lyric Opera of Chicago / Extra / 5 Gums / Pringles / Lacoste / Hugo Boss / Febreze / Seat / Findus / Knorr / Pfizer / Lipton / Tele2 / BMW / Henkel Home Care / Heineken / Kraft / Diageo / National Geographic / Ford / Nestle /

Positions

Chief Creative Officer
Milan, Italy
September 2020 - Present (1 month)
Partner Creative Director
ICA Communication
Paris, France
October 2012 - Present (8 years)
Huggies, SC Johnson

I won a Bronze Lion in Cannes 2013 with the outdoor/print campaign 'Mess by numbers' for Huggies wipes.
SVP Creative Director
Chicago, United States
2011 - 2012 (1 year)
SVP Creative Director
New York, United States
December 2011 - September 2012 (9 months)
Wrigley's, Frito Lay, Bayer, SC Johnson
Creative Director
Paris, France
March 2007 - November 2011 (4 years 8 months)
I worked in producing and supervising print, outdoor, radio, television and digital campaigns, mainly for Procter&Gamble brands.
Highlights
2 important french brands gained through pitch: Rocket and Banette
The first Cannes lion for a P&G brand from the french Grey office.
The first Cannes gold lion ever won by Grey Paris and the first for Grey worldwide in the last 8 years.
Senior Copywriter
Boulogne Billancourt, France
March 2005 - February 2007 (1 year 11 months)
I worked on several award-winning campaigns for french, european and international clients. Among them Tele2 Communications, Unilever, Reckitt Benckiser, Buttero shoes, Pfizer, etc...
Highlights
Pan-european Tele2 assignment gained through pitch, about 800K €.
The film for the Pfizer brand Hextril made the brand leader in the mouthwashing business with the biggest growth in sales ever registered
Copywriter
Roma, Italy
December 2003 - February 2005 (1 year 2 months)
Assignments: Henkel, BMW, Campari, Technogym.
Copywriter
Milano, Italy
January 1999 - January 2003 (4 years)
I worked on Heineken, Kraft foods, Nestlé, Piaggio, Mazda.

Education

Master's degree in Marketing and Communication

1997 - 1998 (1 year)

Master's Degree History and Philosophy

January 1991 - January 1996 (5 years)
Graduated with honors.

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