|Campaign||Incredible But True - Volkswagen|
|Date of First Broadcast/Publication|
|Tagline||Incredible, but true|
|Story||A dealer struggles to a tell a couple the price of a Golf because he knows when he tells them they’re going to spit their tea at him.|
|Philosophy|| DDB London has created a new campaign highlighting the fact that Volkswagen's cars are less expensive than people might think.|
In an evolution of the 2005 'Incredible but True' press campaign, a series of four TV spots dramatise the incredulity that customers might experience when Volkswagen dealers reveal the actual prices of their cars to them.
|Production Company||Partizan Paris|
|Agency Producer||Lucinda Ker|
|Creative Team||Matt Lee|
|Creative Team||Peter Heyes|
|Account Manager||Rob Connolly|
|Account Manager||Charlie Elliott|
|Lighting Director / Lighting||Blasco Giurato|
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