Sam Sneade
Managing Director at Speade
London, United Kingdom
Campaign Incredible But True - Volkswagen
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication
Product Golf
Business Sector Cars
Tagline Incredible, but true
Story A dealer struggles to a tell a couple the price of a Golf because he knows when he tells them they’re going to spit their tea at him.
Philosophy DDB London has created a new campaign highlighting the fact that Volkswagen's cars are less expensive than people might think.

In an evolution of the 2005 'Incredible but True' press campaign, a series of four TV spots dramatise the incredulity that customers might experience when Volkswagen dealers reveal the actual prices of their cars to them.
Media Type Television
Market United Kingdom
Production Company
Agency Producer
Creative Team
Creative Team
Account Manager
Account Manager
Lighting Director / Lighting
Editing Company

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