How can a fruit juice be much more than a juice?The new Compal Essential + will bring a colorful and vibrant campaign where we will discover the benefits of the new Essential + flavors.Combining the long shots of Stop-Motion and live action with real fruit on the set was a very unique and singular challenge. Each flavor of Essential + is represented by a different tonality and color.
Philosophy
To show the benefits of the new Essential + flavors.
Problem
How to make a film that has a very techincal and medical message (health benefits of the product) and at the same time to do an appelaing film.
Result
Mixing Stop motion with ive action and slow motion was the way to solve this unique project.