| Title | Genx |
| Agency | BBDO New York |
| Campaign | Blueprints - GE |
| Advertiser | General Electric Company |
| Brand | GE |
| Posted | May 2008 |
| Business Sector | Manufacturing |
| Tagline | imagination at work |
| Media Type | |
| Market | United States |
| Creative Director | David Lubars |
| Creative Director | Bill Bruce |
| Creative Director | Don Schneider |
| Creative Director | Peter Smith |
| Director | Paul Hunter |
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