Spence Kramer

Spence Kramer

CEO, Atlanta at J. Walter Thompson Atlanta
Portland, United States

About me

Outcome-driven, charismatic marketing and branding executive with a combination of excellent business acumen, creative solution development, and motivational team leadership. 20+ years of client and agency-side executive leadership experience. Created game-changing marketing strategies for leading global companies, driving market dominance and multimillion dollar revenue growth. Excels in working with top-performing brands and handling complex levels of responsibility within dynamic environments. Builds global relationships and partnerships to steer marketing/branding strategies through successful execution. Leverages significant insights and a deep passion for excellence to drive spectacular marketing initiatives, driving immediate profits and long-term growth. Savvy business development strategist with a single-minded focus on transforming customers into die-hard brand supporters.

Specialties: Competitive Brand Positioning, Global Marketing Campaigns, Team Leadership, Brand Penetration, Partnership Programs, High-Profile Event Sponsorships, Market Dynamics, Customer Loyalty, Branding, Partnerships / Alliances, Advertising, Media, Creative Planning, Web Development, Staff Management, Public Speaking, TV/Print/Web Production, Integrated Marketing, Digital Strategies

Sector Experience


CEO, Atlanta
Atlanta, United States
March 2016 - Present (5 years 7 months)
Global Managing Director
Miami, United States
May 2014 - May 2015 (1 year)
Global Account Director, Coca-Cola
Portland, United States
2009 - 2014 (5 years)
Served as the company’s first Global Account Director for Coca-Cola globally, directing major global initiatives across TCCC's portfolio. Led cross-global team in the U.S., Europe, South America, and Asia. Helped build global brand love and provided subject matter expertise to senior management teams. Managed multimillion dollar budgets of up to $500M+.• Drove the winning pitch to capture Coca-Cola’s sponsorship of the 2014 FIFA World Cup.• Oversaw global account wins and expanded the business into Sao Paulo and Delhi.• Grew agency fees by 20% in the first year, directing all negotiations of agency fees.
Global Account Director, Nike
Portland, United States
2007 - 2009 (2 years)
Drove creative output, strategic planning, communications, agency process, P&L, and agency growth objectives for the firm’s largest global client. Supervised global team of 42. Managed more than $300M in worldwide media and a $50M production budget.• Increased the agency fee by 25% and profitability by 400% in the first 18 months. • Spearheaded double-digit growth in fees for all 6 offices holding the Nike business.• Led U.S. team in recapturing the Nike running account.• Managed China team development and execution of award-winning work for 2008 Beijing Olympics.• Built inter-agency council and launched first global offsite, reducing costs and maximizing profits.
Vice President, Marketing
Virgin America
United States
2005 - 2007 (2 years)
Built the brand from the ground up and led marketing, PR, and brand strategy activities. Collaborated with senior management teams to ensure consistent global branding and positioning. Hired a creative agency.• Fostered partnerships with Method, Burton, Google, HBO, and others.• Led development and production of virginamerica.com, generating 3M hits in the first week.• Authored the company’s mission, values, and branding strategies.• Served as the VA Corporate Officer on the Executive Leadership team, reporting to the CEO.



1984 - 1988 (4 years)

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