GM electric - "No Way, Norway"

Commonwealth//McCann

Commonwealth//McCann Detroit, United States

5838

Title	No Way, Norway
Agency	Commonwealth//McCann
Campaign	Everybody In
Advertiser	General Motors Corp.
Brand	GM electric
Date of First Broadcast/Publication	2021 / 1
Business Sector	Automotive
Story	When Will Ferrell finds out Norway is selling way more EVS than America, he recruits his friends Awkwafina and Kenan Thompson, and with GM’s revolutionary Ultium battery, he rallies America by taking the fight to Norw¬ay. Instead of using typical things like EVs being good for the environment, we took a whole new approach by making it a challenge for America that a tiny country was beating us. It was a unique way to look at it and it led to a global story.
Media Type	Television
Length	90 seconds
Actor / Celebrity	Will Ferrell
Director	Jake Szymanski
Production Company	Gifted Youth
Director	Nick Jasenovec
Editing Company	Rock Paper Scissors NY
Editor	Adam Pertofsky
Editor	Zoe Mougin
VFX Company	Framestore
Sound Designer	Rohan Young
Colorization	CO3 (New York)
Chief Creative Officer	Brad Emmett
Chief Creative Officer	Chuck Meehan
Creative Director	Michael Raso
Art Director	Michael Raso
Creative Director	James Lemaitre
Copywriter	James Lemaitre
Art Director	Rob Legato
Group Creative Director	Rob Legato
Associate Creative Director	Michelle Musallam
Art Director	Michelle Musallam
Associate Creative Director	Nick Marine
Copywriter	Nick Marine
Chief Strategy Officer	Anne Feighan