ASDA - "Have your Elf a Merry Christmas"

Havas London

Havas London London, United Kingdom

Awards

8761

Brand: ASDA
Country: United Kingdom

Advertiser: Asda

Title	Have your Elf a Merry Christmas
Agency	Havas London
Campaign	Have your Elf a Merry Christmas
Advertiser	Asda
Brand	ASDA
Date of First Broadcast/Publication	2022 / 11
Business Sector	Department Stores, Supermarkets
Story	The film opens with a loving homage to Elf’s iconic ‘street crossing’ scene – except this time, it’s a train of Asda shopping trolleys, not a New York City cab, that causes Buddy to exclaim “sorry!” as it crashes into him. This marks the beginning of a wondrous (for Buddy), if chaotic (for everyone else) trial shift, which sees Buddy marvel at Asda’s selection of Christmas goodies including some enticing icing sugar sprinkled Extra Special mince pies, eat all the free maple pigs in blankets samples, distract colleagues with his Christmas plans, and – of course – take the chance to sing loudly over the store Tannoy system. However, when the store closes and Buddy adds his own magic touch, decking out the entire shop floor in fairy lights and festive decorations (while re-christening the ‘elf checkouts’), it’s quickly apparent that when it comes to Christmas, Buddy and Asda are a match made in heaven. He’s got the job – and to his delight, he can stay. As he dashes – enthusiastically, of course – out of the store, he runs straight into the same shopping trolleys he encountered on his way in, causing a bemused colleague to smile, as the line ‘Have your Elf a Merry Christmas’ flashes up on-screen.
Media Type	Television
Length	90 seconds
Soundtrack	Santa Claus is Comin’ to Town
Editor	The Assembly Rooms
Sound	750mph
Brand Communications Director	Stephi Brett-Lee
Campaign Manager	Amy Kennedy
Production Manager	Claire Ibbotson
Chief Executive Officer (CEO)	Xavier Rees
Chief Creative Officer	Vicki Maguire
Chief Client Officer	James Fox
Creative Director	Dan Cole
Creative Director	Andy Garnett
Associate Creative Director	Rob Greaves
Associate Creative Director	Sam Daly
Art Director	Richard Gorton-Lee
Copywriter	Mark Wilson
	Sam Kallen
Production Director	Dean Trendler
Chief Strategy Officer	Britt Iversen
Strategy Director	Flo Sharp
Strategist	Jack Lewis-Barclay
Managing Partner	Dave Owen
Business Director	Jamie Bolton
Account Director	Cherith MacRitchie
Account Manager	Sophie Hodges
Account Executive	Caitlin Toohey
Head of Production	Katie Keith
Head of Production	Head of Film
Production lead	Olivia Riddle
Senior Producer	Adam Henderson
Senior Producer	Barney Ferguson
Production Company Producer	Rhy Hogan
Assistant Producer	Ella Myerscough-McClymont
Media Agency	Spark Foundry
Production Company	Rattling Stick
Director	Daniel Kleinman
Executive Producer	Johnnie Frankel
Production Company Producer	Amy Appleton
Director of Photography (DOP)	Ben Smithard
Production Designer	Joseph Bennett
Costume	Verity Hawkes
Casting	Greg Kyle
Editor	Eve Ashwell
Post production and VFX	Framestore
Production Creative Director	Kamen Markov
Special Effects / VFX	Jules Janaud
Compositing Lead	Ben Taylor
Executive Producer	Anna MacDonald
Grading/Online	Company3
Colorist	Stef Perry
Previs	The Third Floor
Sound Engineer	Sam Ashwell
	Daniel Breheny
	Soho Music
Actor / Celebrity	Will Ferrell