Tourism Authority of Thailand - "Amazing Thailand. Culture to Commerce."

Ogilvy Thailand

Ogilvy Thailand Bangkok, Thailand

Awards

6006

Brand: Tourism Authority of Thailand
Country: Thailand

Advertiser: Tourism Authority of Thailand

Title	Amazing Thailand. Culture to Commerce.
Agency	Ogilvy Thailand
Campaign	Amazing Thailand. Culture to Commerce.
Advertiser	Tourism Authority of Thailand
Brand	Tourism Authority of Thailand
Posted	November 2022
Business Sector	Destinations (Countries & Places)
Philosophy	The Tourism Authority of Thailand partnered with YGG to introduce ‘Home Sweet Home - Survive Obt2’, a multiplayer game that builds on the success of its previous version by taking the gaming experience to the next level and turning it into a gateway that interconnects the virtual world, the spiritual world and the real world for the first time. In addition to a totally new journey of discovery into Thailand’s deep culture, where gamers from anywhere around the globe could immerse themselves in age-old beliefs and explore the numerous sacred temples and sanctuaries inside-out, this new version engaged players on a deeper level by giving them the chance to virtually take part in ancient rituals, interact with a range of sacred objects and even use supernatural powers from the various hidden amulets they would unexpectedly uncover during the gameplay, to help them stay protected and fight against the evil forces within the game. Moreover, as gamers learnt more about the fascinating superpowers of each amulet, occult rituals and spiritual activities, they were offered a unique chance to get their hands on their favorite amulets and other sacred items through a link to the Tat website within the game, where they could easily purchase and get their items delivered, or even book certain activities they wished to experience in real life.
Media Type	Case Study
Length	180 seconds
Chief Marketing Officer (CMO)	Phonsiri Koondejsumrit
Advertising Manager	Parichart Boonclai
Media Agency	Yggdrazil
Creative Chairman	Nopadol Srikieatikajohn
Executive Creative Director	Andrew Chu
Creative Director	Puripong Limwanatipong
Creative Director	Thanawat Chongmahakul
Creative Director / Producer / Scripter	Saroot Tubloy
Senior Copywriter	Pongsakon Junrueng
Copywriter	Visaya Sosothikul
Senior Art Director	Nopadol Srikieatikajohn
Senior Art Director	Puripong Limwanatipong
Senior Art Director	Thanawat Chongmahakul
Art Director	Pannawee Saibua
Agency Producer	Sakonpob Sinsuk
Project Manager	Panadda Rittrirat
Project Manager	Aunchaya Thanapornkaitikul
Head of Game Development	Nattaworn Tancharoen
Technical Artist	Waroon Pumisiricharoen
Technical Artist	Kittichon Kittiwan
Technical Artist	Jiranuwat Meksutat
Digital Director	Suparrerk Kulintaraprasert
Digital Director	Noprada Jirarattanapan
Managing Director	Jiravara Virayavardhana
Strategic Planner	Jirat Tangvichacharn
Strategy Director	Sasipa Mongolnavin
Business Director	Niwat Rungruangworawat
Business Director	Onsiri Thanibutra
Account Manager	Sakon Suksophon
Account Management	Nichakhun Tuwaphalangkun
Producer	Jitpisut Sirirat
Quality Assurance	Akara Thiengphuengtham
Game Tester	Pornlapus Parichattrakul
Game Tester	Rinradee Virojsirasak
Game Tester	Thanakarn Sapaokum
Game Tester	Akanae Tumtawee
Game Tester	Panyarat Chiewamorchai