Milos Obradovic

Milos Obradovic

Executive Creative Director at AKQA (copy), Milan
Toronto, Canada

About me

I see creativity as a method. A method that helps make something out of nothing. This “something” can be anything: a press ad, a song, a product, a sculpture or an interactive film. The medium is irrelevant. What really matters is giving people what they want, or better yet, what they need.
And for me, it all starts with a great strategy based on real human behaviour.

In my over-a-decade long career I‘ve worked for both big international and small niche brands covering all types and sizes of markets: local, regional and global.
I have in depth experience in agency-client relationship. Be it in a pitch, day-to-day work or anything in between, I’m always on the front line.

The variety of clients I worked for allowed me to develop expertise in various fields of advertising:
ATL (film, press, poster, radio), BTL (design, shopper), Experiential, Digital and Social.

I’m a team player. I enjoy working with a partner or a small team as much as I enjoy leading other teams and helping young talents grow.

I’m also an amateur film director and have co-directed content produced for a variety of brands.
I’ve also written and directed a short film.

My work has won more than 130 local and international awards including 18 Cannes Lions and 12 D&AD pencils. My short film ‘Cognite’ was selected by multiple festivals, Raindance Film Festival being one of them.

I play basketball twice a week, enjoy a good powder day in the mountain and occasionally curse while playing tennis.
I speak fluently 3 languages and can order coffee and ask for directions in another two.



Executive Creative Director
Milan, Italy
May 2018 - Present (5 years 9 months)
Creative Director
Milan, Italy
April 2016 - June 2018 (2 years 2 months)
Global Digital Creative Director for Heineken
Responsible for all Digital and Social creative output across all Heineken platforms.
Supervising digital and integrated teams across London and Milan offices.

Creative Director for Heineken Innovation (Global)
Responsible for the development of integrated campaigns for all Heineken new product launches: Heineken Light, Heineken 0.0 and Heineken Wild Lager. Supervising integrated teams
across Milan and London offices on all platforms: ATL, OOH, Digital, Social, Products & Services.

Co-Creation and Coordination Creative Director for Heineken (Global)
Overseeing the work of partner offices across variety of markets including UK, India, and Brazil.

Creative Director for Diesel (Global)
Responsible for all the creative output across a variety of platforms.
Supervising integrated teams on all disciplines: ATL, Digital, Social, PR, Events, POS
Client Creative Director
Milano, Italy
March 2010 - December 2013 (3 years 9 months)
Client Creative Director on Discreet (P&G) for CEEMEA
Art Director
Milano, Italy
November 2004 - December 2013 (9 years 1 month)
main clients:Campari (Germany, Austria),Tampax P&G (western Europe), Nintendo, Kellogg's, Pirelli, MINI, Zaini, Luxottica, Nike, Pampero, McDonalds, Baileys
Intern Art Director
Milano, Italy
May 2004 - November 2004 (6 months)
Graphic Designer and Photographer
Baleri Italia
October 2003 - April 2004 (6 months)


Script Analysis for Directors - Film Course

2015 - July 2018 (3 years 6 months)

The Short Film Project - Film Course

2014 - July 2018 (4 years 6 months)


2001 - 2003 (2 years)

Other professional activities

ADPRINT festival

Awards Jury Member
2010 (1 year)

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