Title | Lexus Life RX |
Agency | T&Pm |
Campaign | The Life RX |
Advertiser | Lexus |
Brand | Lexus |
Date of First Broadcast/Publication | 2015 / 12 |
Business Sector | Midsize Cars |
Philosophy | To launch the New Generation Lexus RX, showcasing the distinctive, sharp design and hand-crafted luxury of the model. Appealing to new and existing customer base. |
Media Type | Television |
Length | |
Special Effects / VFX | MPC LDN |
Advertiser's Supervisor | Spiros Fotinos |
Advertiser's Supervisor | Christopher Taylor |
Executive Creative Director | Jonathan Burley |
Creative Director | Rob Webster |
Creative Director | Alexei Berwitz |
Copywriter | James Crosby |
Art Director | William Cottam |
Account Planner | Rebecca Munds |
Account Manager | Tilly Cooper |
Account Manager | Gary Simmons |
Agency Producer | Roz Prentice |
Agency Producer | Bebe Kiffin |
Media Agency | ZenithOptimedia |
Media Planner | W R |
Media Planner | Nisha |
Production Company | Smuggler |
Director | Adam Berg |
Production Company Producer | Gustav Geldenhuys |