Les Petits Riens / Spullenhulp - "Lung"

DDB Brussels

DDB Brussels Brussels, Belgium

4653

Title	Lung
Agency	DDB Brussels
Campaign	We need donors - Les Petits Riens
Advertiser	Les Petits Riens / Spullenhulp
Brand	Les Petits Riens / Spullenhulp
Posted	April 2007
Product	Fashion parade
Business Sector	Charities, Foundations, Volunteers
Tagline	We need donors
Story	The ad shows a heart and a lung made up of clothes. They inform on the fashion show organized by Les Petits Riens / Spullenhulp.
Philosophy	As the stylists did, DDB Belgium used second-hand clothes to create a material heart and lung and draw a parallel with donation of organs.
Problem	Les Petits Riens / Spullenhulp is a humanitarian association selling second-hand stuff. In October 2006, they organized for the 4th year in a row a fashion show. The clothes presented during the show are second-hand clothes found at Les Petits Riens and customized by famous Belgian stylists. After the show, they are sold by auction by Sothebys.
Result	The fashion show was sold out (1600 people) long before the event date.The money collected by this event was used to renovate Les Petits Riens' welcome house.
Media Type	Print
Market	Belgium
Graphic Designer	Sébastien Bontemps
Creative Director	Jean-Charles della Faille
Art Director	Marcel Hulin
Graphic Designer	Wilfrid Morin
Photographer	Marc Paeps
Advertising Manager	Virginie Samyn
Account Executive	Sabrina Schuller
Post Production	Bee Factory