Title | Countdown |
Agency | Wieden + Kennedy |
Campaign | Madden NFL '08 - EA Sports |
Advertiser | Electronic Arts Inc. |
Brand | EA Sports |
Posted | August 2007 |
Product | Madden NFL '08 |
Business Sector | Video Games/Consoles |
Tagline | It's in the game. |
Story | This spot portrays the anticipation of Madden and the need for the competition and camaraderie that football brings to everyone. Through a montage of shots featuring a proud Madden fan showing off his entire game collection, portraits of XBOX Live gamer tag jerseys, and guys tossing around a football during lunch break on a loading dock, among other things, we get a sense for how eager football fans are for August 14, the day Madden 08 appears in stores. |
Problem | To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08. |
Media Type | Television |
Length | |
Sound Design Company | Joint Editorial House |
Post Production | Joint Editorial House |
Audio Post Production | Joint Editorial House |
Creative Director | Jose Cabaco |
Creative Director | Tim Wolf |
Copywriter | Will Ulbricht |
Art Director | Lee Jennings |
Account Director | Steve Barry |
Account Director | Victoria Krueger |
Producer | Corey Bartha |
Executive Creative Director | Jelly Helm |
Executive Creative Director | Steve Luker |
Executive Agency Producer | Ben Grylewicz |
Production Company | RadicalMedia |
Music Company / Composer | Pump Audio, Inc. |