Temptations - "Fashion Cat"

adam&eveDDB

adam&eveDDB London, United Kingdom

Awards

3001

Brand: Temptations
Country: United Kingdom

Advertiser: Mars Petcare

Title	Fashion Cat
Agency	adam&eveDDB
Campaign	Cats Lose Their Cool
Advertiser	Mars Petcare
Brand	Temptations
Date of First Broadcast/Publication	2023 / 2
Business Sector	Pet Food, Pet Care Products & Services
Philosophy	The TEMPTATIONS brand, the makers of America’s #1 cat treats*, are expanding their offerings to the mealtime category for the first time with their new TEMPTATIONS Adult Dry Cat Food. The new offering is available exclusively at Walmart, before expanding to additional retailers in the fall. The brand is also releasing a new treat product called TEMPTATIONS TENDER FILLS™ treats and introducing a new brand platform: CATS LOSE THEIR COOL™. The new CATS LOSE THEIR COOL platform – led by creative agency adam&eve DDB London – is a playful take on cats’ reactions to the irresistibility of TEMPTATIONS products. Informed by Google Trends and social analytics, the team found that cat owners often poke fun at their cats’ independence and coolness. With that in mind the new CATS LOSE THEIR COOL ads feature felines as typical “cool” archetypes – like a teenager, a fashionista, an artist and food critic – and show how the irresistibility of TEMPTATIONS treats and food can make cats come running, breaking down the barrier of even the coolest of cats.
Media Type	Integrated Media/360 Activation
Length	15 seconds
Editing Company	Marshall Street Editors
Sound	Factory Studios
Advertising Manager	Jean-Paul Jansen
Advertising Manager	Edwin Padilla
Advertising Manager	Ellora Esbrook
Advertising Manager	Gilda Bailey
Advertising Manager	Hannah Olsen
Advertising Manager	Crosby Wright
Advertising Manager	Annie Pulizzi
Chief Creative Officer	Richard Brim
Creative Team	Ben Robinson
Creative Team	Mike Whiteside
Creative Director	Colin Booth
Creative Director	Ben Stilitz
Agency Producer	Jess Middleton
Executive Strategy Director	Nick Hirst
Planning Director	Jack Spicer
Senior Planner	Liora Ingram
Junior Planner	Lucy Wilson
Senior Project Manager	Becky Faloju
Group Managing Director	Miranda Hipwell
Business Director	Skye Stoppani
Account Director	Harriet Carter
Account Director	Sarah Cornish
Account Director	Kathryn Armstrong
Account Manager	Alexandra Burchett
Executive Content Director	Jess Taylor
Social Director	Phoebe Wright
Social Creative	Judith Tulkens
Executive Content Producer	Stephen Mead
Post-production Producer	Olivia Hards
Head of Motion Graphics	Ed Christie
Motion Director	Hash Khan
Print Producer	Olly Ravaux
Senior Business Affairs Manager	Gemma Davies
Production Company	Smuggler Films
Director	Randy Krallman
Producer	Gustav Geldenhuys
Production Manager	Adam Evans
Post Production	Black Kite Studios
VFX Shoot Supervisor	Chris Mortimer
Colorist	George Kyriacou
VFX Supervisor	Bruno Fukumothi
Compositing	Srinivasan Chandrasekaran
Producer	Paul Branch
Editor	Matt Pochettino
Assistant Editor	Nicole Angliss
Assistant Editor	Rebecca Spaven
Editorial Producer	S.J. O’Mara
Sound Design and Mix	Jon Clarke
Sound Design and Mix	Dan Beckwith
Assistant Sound Designer	Harry Boyce
Sound Producer	Beth Massey
PR Agency	Weber Shandwick - London
PR VP, Client Experience	Caitlin Immel
PR Account Director	Samantha Barron
PR manager	Madison Miller
PR Senior Associate	Ellie Halter
PR Senior Associate, Media Relations	Jaime Castile
Media Agency	EssenceMediacom
Media Director, Planning	Melanie Sayed
Media Planner	Ella Farruggia
Media Planning Supervisor	Faith Torppey