Nick Hirst

Nick Hirst

Head of Planning at adam&eveDDB, London
London, United Kingdom


Head of planning
London, United Kingdom
2014 - Present (8 years 11 months)
Leading the planning on Volkswagen, the AA and McCain. Previously Global Planning Director on Lipton Tea. Have also worked on projects with YouTube. Served on the APG committee from 2014-2016, and until this year wrote a monthly column for Admap called Lowdown, on the new things marketers need to know about. (You can find them all at
Joint Head of Planning
London, United Kingdom
2013 - 2014 (1 year)
Jointly responsible for the merged strategic planning function at Dare, which combines "brand" and "social" strategy into one department of specialists.

Day to day planning includes Public Health England's Tobacco Control team (strategic lead, advertising and social); EE (for whom we're digital lead agency, responsible for how people experience the EE brand across their whole digital estate); and The Post Office (strategic lead, advertising, and digital).
Head of Brand Planning
London, United Kingdom
2012 - 2013 (1 year)
Working alongside heads of Social and Experience planning, responsible for the strategic output of Dare's Brand Planning department.

Bread and butter planning includes work on Department of Health's Tobacco Control account (including the recent Stoptober campaign), and Tetley tea.

I also co-write the Lowdown column for Admap with Dare's Director of Social and Emerging Behaviour, Nadya Powell.
Senior Planner
London, United Kingdom
2008 - 2011 (3 years)
Planning on GSK consumer healthcare, British Heart Foundation, Cathedral City, Five Broadcasting, Boehringer Ingleheim (in collaboration with Grey Healthcare) and Schwartz Herbs and Spices.

Won IPA, APG and Marketing Society awards for BHF "Watch Your Own Heart Attack"; led strategy for multiple Cannes Lions-winning Hands Only CPR campaign starring Vinnie Jones.
Account Planner
London, United Kingdom
2003 - 2008 (5 years)
Planner on Stella Artois (UK and global), Becks (global), Rexona, Domestos, Vauxhall (including commercial vehicles), Chevrolet, Saab, COI Social Work and Care, and Department of Health (strategic & comms planning consultancy).


BA (Hons) in English Language and Literature

1998 - 2001 (3 years)

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