| Title | Bear Hug |
| Agency | Wieden + Kennedy |
| Campaign | Pass the Cheer - Starbucks |
| Advertiser | Starbucks Corporation |
| Brand | Starbucks |
| Posted | November 2007 |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Tagline | Pass the Cheer |
| Story | A woman is snowshoeing in the woods and through the falling snow sees a bear. Surprised at first she soon gets the idea to give the bear a big hug, he is startled, but then hugs her back. Cut to a bunny pushing into frame the new Peppermint white chocolate mocha beverage from Starbucks. |
| Media Type | Television |
| Length | |
| Sound Design Company | Stimmung |
| Creative Director | Danielle Flagg |
| Creative Director | Jed Alger |
| Copywriter | Jen Nicolazzo |
| Art Director | Matthew Carroll |
| Account Director | Allison Bick |
| Account Manager | Andrew Shafer |
| Agency Producer | Sarah Shapiro |
| Agency Producer | Chris Lawson |
| Executive Creative Director | Jelly Helm |
| Executive Creative Director | Steve Luker |
| Executive Agency Producer | Ben Grylewicz |
| Production Company | LAIKA/house |
| Post Production | Mission Control |
| Music | Badly Drawn Boy |
| Audio Post Production | Eleven |
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