Kay Khoo

Kay Khoo

Founder at Fish Do It
Mumbai, India

About me

I co-founded Fish Do It (Mumbai) and Some Early Birds (Malaysia). I currently work with brands and organisations to strategize, create, curate, design and produce content across formats - digital and print, experience and on-ground events, addressing marketing, visual and brand communications needs. I speak regularly at design events and conduct design related workshops addressing idea creation and project planning challenges.

Some of the projects I am associated with:
In India:
– The creator / co-founder of Kyoorius Designyatra. Started in 2006, it is now one of the leading design conferences in the world.
– Started ZeeMelt in 2015, a Marketing Festival in India. The name Melt happened in a cafe in Bandra.
– Designed the space and experience of the annual Kyoorius Awards show at NSCI stadium, and in the process, redefined what an awards show experience can be.
– Launched, managed, and creative directed Kyoorius Magazine for its entire 29 issues.

– Created Antalis 10-20-30, a programme to recognise emerging young talents in South East Asia and Hong Kong.
– Established the blueprint for Penang Georgetown way finding system, when it was declared a UNESCO Heritage site.
– Redesigned and relaunched, managed, and creative directed the Penang Economic Monthly magazine for 2009-2011.
– Organised the first-ever graphic design event in the National Art Gallery, and hosted the 100 best European Posters show.
– Launched the highly visited and often controversial Malaysian Insider, an online news portal.
– Launched kancilawards.com in 2006 - the digital portal that documents the best advertising and media works from Malaysia.


Partner and founder
Mumbaï, India
November 2015 - Present (7 years 4 months)
Fish Do It is a strategy, content and design business. An independent consultancy specializing in curating and creating high-quality content backed by good design. We mix content, strategy, design and project management to build platforms that engage people. Our work spans print, digital content & design, to on-ground events
Some Early Birds Self-employed
January 2014 - Present (9 years 2 months)
Presence in Petaling Jaya, Selangor, Malaysia
Some Early Birds is a design agency that specialises in branding and identity, editorial and publications, event branding and marketing; and digital+interactive platforms and deployment.
Creative Director
2005 - 2017 (12 years)
I create and manage the content and programmes of Kyoorius, including the annual Designyatra conference, Zee Melt Conference, Kyoorius Awards and Awards Night, kyoorius.com and its related social media channels and many more. I am also the Creative Director for all Kyoorius projects, creating and managing the visual branding of all platforms and programmes.
Kyoorius Designyatra is India's foremost annual Design Conference. Creative Review has once called Designyatra as "one of the best curated conference in the world". I am responsible for curating the speakers and content for the conference, and creating the visual branding and experience of the conference.
Chief Innovations Officer
Mumbai, India
2014 - 2015 (1 year)
Creative Director
2012 - 2014 (2 years)
Figtree Design
2002 - 2014 (12 years)
I founded and managed a specialised design agency servicing clients such as HSBC Bank, Accenture, World Bank, Antalis SEA, BAT, and government offices, providing design consultancy and implementing design solutions ranging from branding and events, to digital platforms and mobile solutions.
Trix Self-employed
1996 - 2001 (5 years)
Petaling Jaya, Selangor, Malaysia
I co-founded and managed a design agency specialising in corporate reports and publications - ranging from corporate profiles, various literature, newsletters to annual reports. My clients were primarily listed companies on the main board of the KL Stock Exchange. Year after year we produced annual reports for clients such as Southern Bank, Genting Group, Arab Malaysian Group, Guinness Anchor and many more.


BA in Economics

1991 - 1994 (3 years)

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