| Title | The Girl Effect |
| Agency | Wieden + Kennedy |
| Campaign | The Girl Effect |
| Advertiser | Nike |
| Brand | Nike Foundation |
| Posted | June 2008 |
| Business Sector | Charities, Foundations, Volunteers |
| Problem | Develop communication to amplify and reframe the issue of girls in the developing world, and create a platform for ongoing communication around the new partnership of NOVO foundation and the Nike Foundation. |
| Media Type | Web Site |
| More Information | www.thegirleffect.org |
| Production Company | Curious Pictures |
| Audio Post Production | Elias Arts |
| Post Production | Joint Editorial House |
| Executive Creative Director | Jelly Helm |
| Executive Creative Director | Steve Luker |
| Creative Director | Tyler Whisnand |
| Copywriter | Jessica Vacek |
| Art Director | Julia Blackburn |
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