Nike - "Role Playing Run"

AKQA

AKQA Shanghai, China

6278

Title	Role Playing Run
Agency	AKQA
Campaign	Role Playing Run
Advertiser	Nike
Brand	Nike
Date of First Broadcast/Publication	2018
Business Sector	Apparel, Fashion & Footwear
Philosophy	Running isn't easy. Listening to music kind of eases the pain and monotony but only kind of. Which made us think: what if Nike made the listening experience more fun and made it about you, the runner? This is Nike RPR, an audio-guided running series that transports your ordinary run to jungles, alien invasions, symphonic streets, or wherever the story takes you. Designed with Nike coaches, each 20-minute story arc follows the pace  of a real training session. What if running made you realize you are tougher than you think? On Run Track 3 with star sprinter Ge Manqi, race through distractions and temptations, and don't look back. What if running was a game and your body was the controller? On Run Track 2 with rookie runner Liang Jinsheng, race through 8-bit classics, a robot battle, and a dinosaur chase. What if running could free you from creative block? On Run Track 1 with musician Li Ronghao, discover how running his neighborhood can unleash his imagination.
Media Type	Print
ECD	Eric Cruz
Script Writer	Daisy Liu
Script Writer	Miranda Yuan
Creative Team	Meeyee Foong
Creative Team	Ines Li
Creative Team	Achur Chen
Creative Team	Sia Song
Music	Thomas Faucher
Music	Fabien Langard
Music	Ronald Ng
Photographer	Jedi Zhou
Illustrator	Magdiel Lopez
Illustrator	Dan Matutina
Illustrator	Egle Zvirblyte
Illustrator	Shotopop