| Philosophy | — Arlo Technologies, Inc. (NYSE: ARLO), a leading, smart home security brand, today unveiled its first national advertising campaign, “Protect Your Everything.” The campaign features spots focused on two unique narratives that tap into the chaos of today’s world and the multitude of associated worries. Spots will air on linear TV networks and streaming properties, including Bravo, Discovery, ESPN, HGTV, Hulu, Paramount+, Peacock and Travel Channel. The targeted, full-funnel media campaign also includes endemic display and paid social ads as part of Arlo’s media investment. Most Americans face common concerns and feel like they’re in danger daily, with 42% feeling unsafe in their own homes1. “Protect Your Everything” leverages relatable headspace-occupying anxieties to offer viewers a sense of control and peace of mind enabled by smarter protection. Directed by award-winning multidisciplinary director Rodrigo Valdes, “Protect Your Everything” was conceptualized by Los Angeles-based creative agency Haymaker. Award-winning special effects makeup artist Barney Burman helped transform the campaign’s actors as they personified everyday uncertainties. “Protect Your Everything” commercial spots include: ● Uncertainties At the Office ○ :30 spot - Featuring full-suite of Arlo Smart Home Security Products ○ :15 spot - Featuring Arlo Pro 4 Security Camera ○ :15 spot - Featuring Arlo Wireless Video Doorbell ● Uncertainties On Vacation - Live October 10, 2022 Arlo’s full suite of award-winning smart security solutions, including indoor and outdoor wireless cameras, floodlight cameras, video doorbells, security system, works in tandem with the easy-to-use Arlo Secure app and Arlo Secure AI-powered service, which enables users to not only manage their Arlo devices but also access emergency help when needed. Arlo Secure service plans provide rolling 30-day cloud recordings, personalized notifications such as person, animal, vehicle and package detection, and access to 24/7 Emergency Response so customers can more quickly dispatch fire, police, or medical responders to the camera’s location in one touch. |
