| Title | Global Talent |
| Agency | Della Femina Rothschild Jeary & Partners |
| Campaign | It's time to call Mercer - Mercer |
| Advertiser | Mercer |
| Brand | Mercer |
| Posted | December 2007 |
| Product | Consulting, Outsourcing, Investments |
| Business Sector | Business Services |
| Tagline | It's time to call Mercer |
| Story | Global company re-branding. Establish Mercer as the "go to" company when there is a difficult HR problem to solve. |
| Philosophy | Focus on specific topical issues. Present these issues in a dramatic way using a presentation technique that cuts through the sameness and clutter of B-to-B communication. Provide a strong call to action. |
| Problem | Broaden the understanding of how Mercer can contribute to the success of a company. Elevate the brand to influence decision to choose at the C-suite level. |
| Result | Confidential, but please contact Jim Tenny at 212.506.0754 to discuss. |
| Media Type | Newspaper |
| Market | Americas, United States, Asia Pacific, Europe |
| Executive Creative Director | Jerry Della Femina |
| Copywriter | Frank DiGiacomo |
| Agency Producer | Francis Timoney |
| Art Director | Mark Yustein |
| Artist | Paul Davis |
More Work
SEE ALLGlobal Health
- BRAND:
- Mercer
- AGENCY:
- Della Femina Rothschild Jeary & Partners
Outsourcing
- BRAND:
- Mercer
- AGENCY:
- Della Femina Rothschild Jeary & Partners
Mergers & Acquisitions
- BRAND:
- Mercer
- AGENCY:
- Della Femina Rothschild Jeary & Partners
Mercer :30 TV
- BRAND:
- Mercer
- AGENCY:
- Della Femina Rothschild Jeary & Partners