Richard Gorodecky
Independent Filmmaker, Freelance Writer & Creative Director at Independent Writer, Creative Director, Filmmaker
Amsterdam, Netherlands
TitleSample Comic 1
Agency
Campaign Fantastic Friends
Advertiser Madurodam
Brand Madurodam
Date of First Broadcast/Publication
Story We created animated characters and stories to bring to life the Madurodam experience and add opportunities for brand engagement. These 'Fantastic Friends' have become the new ‘spokeskids’ for Madurodam and are featured in a series of online comic book adventures and Nickelodeon tie-ins, as well as in print and digital executions. More chapters will be added to the Fantastic Friends’ adventures later in the year. 
Philosophy Madurodam, a theme park, is one of The Netherland's top 10 attractions but typically only visited once. How do we create a sense of urgency for people to return to the park and turn Madurodam into a ‘love brand’?We developed a new brand strategy, campaign narrative, park attractions and also open up the brand to new merchandising and partnership opportunities. 
Result Launched in April 2014. Initial results show dramatic, high double-digit, increase in footfall. 
Media Type Branded Content
More Information
Executive Creative Director
Copywriter
Creative Director
Strategy
Account Manager
Illustration
Illustration
Web Design

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