| Title | MOUNTAIN |
| Brief | It's not easy to always take great pictures on holiday. Hence the #VeryBadPic campaign, which suggests that with Transavia's prices, you'll always have a second chance. |
| Agency | HUMANSEVEN |
| Campaign | #VeryBadPic (Transavia) |
| Advertiser | Transavia |
| Brand | Transavia |
| Posted | November 2018 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Story | It's not easy to always take great pictures on holiday. That’s the insight used by Transavia for its latest fun and original campaign: #VeryBadPic. Broadcast on TV, radio, display and social media - especially Instagram - the campaign gives a second life to bad pictures, by transforming people’s worst photography into round trips for two people. |
| Media Type | |
| Chief Creative Officer | Xavier Beauregard |
| Creative Director | Stéphane Gaubert |
| Artistic Director | Jordan Molina |
| Copywriter | Ludovic Miège |
| Agency Producer | Sarah Bouadjera |
| Production Company Producer | AllSo |
| Director | Julian Nodolwsky |
| Photographer | NICOLAS DESAINTQUENTIN |
| Production Company Producer | Franck Annese |
| Production Manager | Louise Morand |
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