Title | Fuck The Poor |
Agency | Publicis London |
Campaign | Fuck The Poor |
Advertiser | The Pilion Trust |
Brand | The Pilion Trust |
Date of First Broadcast/Publication | 2014 / 3 |
Business Sector | Charities, Foundations, Volunteers |
Tagline | We know you care. Please care enough to give. |
Story | A man wearing sign saying: “Fuck the poor” was sent out to the streets of the capital as part of a campaign for the charity by Publicis. Londoners were secretly filmed taking the man to task for the offensive statement. Afterwards, the man flipped his sign over so that it read: “Help the poor” and he proceeded to ask for donations - but this time people completely ignored him. |
Philosophy | The Pilion Trust, a charity that helps some of the poorest and most vulnerable, has conducted a social experiment on the people of London to see if we really do care about those who are less fortunate. |
Media Type | Case Study |
Length | |
Post Production | Absolute Post |
Editing Company | Marshall Street Editors |
Audio Post Production | Wave Studios |
Creative Director | Andy Bird |
Art Director | Jolyon Finch |
Copywriter | Steve Moss |
Agency Producer | Sam Holmes |
Director | Jonathan Pearson |
Production Company | Supergoober |
Executive Producer | Colin Hickson |