| Title | Usher x 1738 AI Powered Limited Edition Bottle |
| Agency | FRED & FARID New York |
| Campaign | Usher x 1738 AI Powered Limited Edition Bottle |
| Advertiser | Rémy Martin |
| Brand | Remy Martin |
| Date of First Broadcast/Publication | 2022 / 7 |
| Business Sector | Spirits, Fortified Wines |
| Story | In a truly unexpected way the Grammy award-winning musical artist Usher, launches his limited edition 1738 bottle with Rémy Martin. With the help of A.I. (Artificial intelligence), the artist used his own musical vocabulary to describe the taste of Cognac. Fed through A.I. technology, known as Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training, Usher’s avant-garde depiction of tasting notes is turned into artwork, making the invisible, visible. The beauty of the AI was to visually translate what’s never been seen before: taste. |
| Media Type | Web Film |
| Length | |
| Production Company | Iconoclast |
| VFX Company | The Mill New York |
| Actor / Celebrity | Usher |
| Director | we are from LA |
| Director of Photography (DOP) | Ryley Brown |
| Assistant Director | Scott Harris |
| Wardrobe / Stylist | April Roomet |
| Make-Up Artist | Nicole Patterson |
| Executive Producer | Charles-Marie Anthonioz |
| Executive Producer | Valerie Romer |
| Line Producer | Tracy Broaddus |
| Designer | Akshay Tiwari |
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