German federal association of funeral directors - "My Personal Coffin"

HeimatTBWA\

HeimatTBWA\ Berlin, Germany

7304

Title	My Personal Coffin
Agency	HeimatTBWA\
Campaign	My Personal Coffin
Advertiser	German federal association of funeral directors
Brand	German federal association of funeral directors
Date of First Broadcast/Publication	2019
Business Sector	Others
Story	My Coffin promotes a new progressive approach to dealing with death in the social age. Upcoming artists created unique coffins for famous German influencers. In touching portraits, the protagonists explain why they chose to undermine the stigma surrounding death and invite their Instagram followers to join the discussion. The initiative’s aim is to eliminate the taboo surrounding mortality and to encourage people to face it openly. Coffins are turned from symbols of fear into unique pieces of art.
Media Type	Digital
Length	115 seconds
Chief Creative Officer	Guido Heffels
Chief Creative Officer	Matthias Storath
Creative Director	Johan Kramer
Creative Director	Tom Hauser
Art Director	Johanna Schmidt
Creative Director	Ralf Reinsberg
Art Director	Ursel Barwinski
Art Director	Benedikt Wiesbauer
Copywriter	Lisa Reissner
Copywriter	Demiris Samartzidis
Account Director	Judith Schenk
Account Manager	Fabienne Prochnow
Account Manager	Tobias Friedrich
Account Manager	Kai Flögel
Creative Services Manager	Franziska Moeck
Photographer	Delia Baum
Retoucher	Simon Kölbl
Editor	Chris Heidrich
Sound Production	TRO GmbH
Sound Producer	Markus Steffen
Audio Engineer	Rafael Bratfisch Santiago