Pascal Cübb

Pascal Cübb

CEO Founder / Director & Producer at Sunglasses
Paris, France

About me

# +18 years track record in Communication strategy, PR, Social Media & Media, digital marketing and branded content.
# Expert in Strategy, connecting brands to consumers through media innovation and content
# Thought leadership in IMC, Communication Planning, digital and branded content
# + 25 years experience Entrepreneurship, in creating and growing new businesses
# DOOH Pioneer, Digital expert.
# Unique Communication, Media, Advertising and Innovation Network.

My activity :
Create effective relationship and partnership in growing businesses, igniting breakthrough vision, conceptualize and orchestrate innovation strategies. Twist the Brands through innovation and new content.

Specialities: New Business, Innovation, PR/ePR, Integrated Marketing Communication, Strategic Planning, Communication Planning, Advertising, Branded Entertainment, Brand Positioning & Branding, Innovation, Creative Team Leadership, Social Media, Consumer Insights & Market Research, Web / Social Content Development, Strategic Partnerships, ...

 Digital Marketing, Strategy, Communication
 Product Sales, Business Development and Growth Strategies
 Internet, Social Media, Programmatic and IoT
 Mobile Marketing (Web-to-Store, Drive-to-Store)
 Content Creation, Production and Broadcasting.
 Public Speaking, Writing and Presentations
 Business Consulting, Fundraising.



CEO Founder / Director & Producer
January 2014 - Present (4 years 11 months)
"Communication is Polarization"
Sunglasses Communication & Production

Production : MyLions(Cannes Lions) ,MyCristalTV (CristalFestival), Sommets du Digital, MyTL , MyFrenchTV,
Les Marques à la Loupe (WPP/Millward Brown)
Grand Prix de la Communication Exterieure
Clients, Sponsors & Partners :
IBM, SANOFI, Morgan, LaChose, FCB Global, Mediatransports/Metrobus, UPE, SupdePub, INSEEC, DentsuAegis, #366, AACC, ADETEM, Club des Annonceurs, ARPP, ADBACK, 4DCrea, OneSixty2, Uber, Winamax, IAB, Syntec, ...
2003 - 2013 (10 years)
LocationFrance, Benelux, Canada, Saudi Arabia, Spain, Germany, UK, Italy, Switzerland
 Launching first company specialized in Digital Out Of Home Communication, a modern vision based around 3 axes (Digital, Interactivity and Mobility)
 Bringing clients a unique and innovative concept (with the Very Rich Media) in order to reach their customers and achieve their business goals worldwide
 Creating and developing exclusive, digital, innovative communications solutions, protected by International Patent.(Cyklop)
 Quickly positioning company as a leader in a fast-growth market during a period of extensive transformation of traditional media
 Extending its know-how thanks to its partner network, Digital Out Of Home (DOOH) actors in the world. (Europe, North America, Middle East & Africa)
 Developing a comprehensive approach to DOOH communication and to on- and offline marketing geared towards communication agencies, medias and advertisers

Clients: Havas, Publicis, TBWA, Ogilvy, Aegis, McCann, KR Media, MEC, NRJ, CBS Outdoor, JCDecaux, Clear channel, Lagardere, Metrobus/Mediatransports, FCB, Stade de France, FDJ, PMU, M6, TF1, Canal+, Sony, Apple, Philips, GE, 3M, Schneider Electric, Le Parisien, France television, Orange, SFR, Sephora, Virgin, AirFrance, French Army, INA, Reed Midem.

Events: Tour de France, Festival de Cannes, GP Moto, 24h du Mans, Champions League, Foire de Paris, Francofolies, Solidays, Paris 2012.


1964 - 2017 (53 years)
• Over 30 years experiences in several businesses • Over 25 years entrepreneurship activities • Over 18 years in Digital, Communication, e-Marketing, Media, Advertising, Events And last but not least, two wonderful children!

Bachelor of Business and Administration Management

1980 - 1982 (2 years)

Trade Organizations

ACT Responsible, Chalais

ACT'ive Partner
June 2014 - Present (4 years 6 months)

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