Pascal Cübb

Pascal Cübb

President at IAA France
Paris, France

About me

Self-made man, serial entrepreneur communicating for more than 30 years in different
business areas.
Founder of Cübb in 2003, one of the first French digital agencies, he will be the
President for 10 years. Considered an expert in communication, PR, digital and
social media, he is one of the pioneers of DOOH (Digital Out Of Home) in Europe.
His creations and innovative concepts will be exploited in many countries throughout the
He has worked with numerous start-ups, agencies, advertisers and media, soliciting his
experience and expertise.

In 2014, he created Sunglasses, a content and event production company.
The same year, he produced the first “WebTV” for the Cannes Lions (Festival
International of Creativity) where he annually receives personalities from the world of
Communication on its set on the beach in Cannes.
It produces a lot of original content, "Live & Remote", "BtoB" or
Corporate. It organizes many events every year.

Committed, he will be the conductor of the “Mélanie can do it” operation in 2017.
For the first time in the world, a person with an intellectual disability will present the weather forecast on television, on the 8 p.m. newscast on France 2, to attract the attention of the French people, the media and politicians for a more united and inclusive society.
It is a huge popular and media success, in France and internationally.
This operation will reap numerous awards around the world.

In the continuity of its activities, it took over, in 2019, the Festival of the new economy
creative: “Les Chatons d’Or – Creative World in Progress”.

In 2021, he relaunched the International Advertising Association in France and became its President.
He is also a member of the International Board of the IAA.

A recognized player in communication, he has a wide network of influence with
leaders in this industry.
Other activities: Strategy and communication consultant, PR, program host, lecturer, announcer, master of ceremonies, columnist.

Specialities: New Business, Innovation, PR/ePR, Integrated Marketing Communication, Strategic Planning, Communication Planning, Advertising, Branded Entertainment, Brand Positioning & Branding, Innovation, Creative Team Leadership, Social Media, Consumer Insights & Market Research, Web / Social Content Development, Strategic Partnerships, ...

 Digital Marketing, Strategy, Communication
 Product Sales, Business Development and Growth Strategies
 Internet, Social Media, Programmatic and IoT
 Mobile Marketing (Web-to-Store, Drive-to-Store)
 Content Creation, Production and Broadcasting.
 Public Speaking, Writing and Presentations
 Business Consulting, Fundraising.



CEO Founder / Director & Producer
January 2014 - Present (9 years 11 months)
"Communication is Polarization"
Sunglasses Communication & Production

Production : MyLions(Cannes Lions) ,MyCristalTV (CristalFestival), Sommets du Digital, MyTL , MyFrenchTV,
Les Marques à la Loupe (WPP/Millward Brown)
Grand Prix de la Communication Exterieure
Clients, Sponsors & Partners :
IBM, SANOFI, Morgan, LaChose, FCB Global, Mediatransports/Metrobus, UPE, SupdePub, INSEEC, DentsuAegis, #366, AACC, ADETEM, Club des Annonceurs, ARPP, ADBACK, 4DCrea, OneSixty2, Uber, Winamax, IAB, Syntec, ...
2003 - 2013 (10 years)
LocationFrance, Benelux, Canada, Saudi Arabia, Spain, Germany, UK, Italy, Switzerland
 Launching first company specialized in Digital Out Of Home Communication, a modern vision based around 3 axes (Digital, Interactivity and Mobility)
 Bringing clients a unique and innovative concept (with the Very Rich Media) in order to reach their customers and achieve their business goals worldwide
 Creating and developing exclusive, digital, innovative communications solutions, protected by International Patent.(Cyklop)
 Quickly positioning company as a leader in a fast-growth market during a period of extensive transformation of traditional media
 Extending its know-how thanks to its partner network, Digital Out Of Home (DOOH) actors in the world. (Europe, North America, Middle East & Africa)
 Developing a comprehensive approach to DOOH communication and to on- and offline marketing geared towards communication agencies, medias and advertisers

Clients: Havas, Publicis, TBWA, Ogilvy, Aegis, McCann, KR Media, MEC, NRJ, CBS Outdoor, JCDecaux, Clear channel, Lagardere, Metrobus/Mediatransports, FCB, Stade de France, FDJ, PMU, M6, TF1, Canal+, Sony, Apple, Philips, GE, 3M, Schneider Electric, Le Parisien, France television, Orange, SFR, Sephora, Virgin, AirFrance, French Army, INA, Reed Midem.

Events: Tour de France, Festival de Cannes, GP Moto, 24h du Mans, Champions League, Foire de Paris, Francofolies, Solidays, Paris 2012.


1964 - 2017 (53 years)
• Over 30 years experiences in several businesses • Over 25 years entrepreneurship activities • Over 18 years in Digital, Communication, e-Marketing, Media, Advertising, Events And last but not least, two wonderful children!

Bachelor of Business and Administration Management

1980 - 1982 (2 years)

Trade Organizations

ACT Responsible, Chalais

ACT'ive Partner
June 2014 - Present (9 years 6 months)

Other professional activities

PHNX 2022

Awards Jury Member

ACT Submission 2022 - Round 2

Awards Jury Member

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