Pascal Cübb

Pascal Cübb

CEO Founder / Director & Producer at Sunglasses
Paris, France

Summary

About Business :

+ 30 years experience
+ 25 years Entrepreneurship
+ 18 years Digital expertise

CEO/Founder Cübb until 2013
CEO/Founder Sunglasses (Present)

About Life :

"one day I was born since I improvise"

Positions

CEO Founder / Director & Producer
Sunglasses
January 2014 - Present (3 years 7 months)
www.sunglasses.fr
"Communication is Polarization"
Sunglasses Communication & Production

Production : MyLions(Cannes Lions) ,MyCristalTV (CristalFestival), Sommets du Digital, MyTL , MyFrenchTV,
Les Marques à la Loupe (WPP/Millward Brown)
Grand Prix de la Communication Exterieure
Clients, Sponsors & Partners :
IBM, SANOFI, Morgan, LaChose, FCB Global, Mediatransports/Metrobus, UPE, SupdePub, INSEEC, DentsuAegis, #366, AACC, ADETEM, Club des Annonceurs, ARPP, ADBACK, 4DCrea, OneSixty2, Uber, Winamax, IAB, Syntec, ...
CEO/Founder
Cübb
2003 - 2013 (10 years)
LocationFrance, Benelux, Canada, Saudi Arabia, Spain, Germany, UK, Italy, Switzerland
 Launching first company specialized in Digital Out Of Home Communication, a modern vision based around 3 axes (Digital, Interactivity and Mobility)
 Bringing clients a unique and innovative concept (with the Very Rich Media) in order to reach their customers and achieve their business goals worldwide
 Creating and developing exclusive, digital, innovative communications solutions, protected by International Patent.(Cyklop)
 Quickly positioning company as a leader in a fast-growth market during a period of extensive transformation of traditional media
 Extending its know-how thanks to its partner network, Digital Out Of Home (DOOH) actors in the world. (Europe, North America, Middle East & Africa)
 Developing a comprehensive approach to DOOH communication and to on- and offline marketing geared towards communication agencies, medias and advertisers

Clients: Havas, Publicis, TBWA, Ogilvy, Aegis, McCann, KR Media, MEC, NRJ, CBS Outdoor, JCDecaux, Clear channel, Lagardere, Metrobus/Mediatransports, FCB, Stade de France, FDJ, PMU, M6, TF1, Canal+, Sony, Apple, Philips, GE, 3M, Schneider Electric, Le Parisien, France television, Orange, SFR, Sephora, Virgin, AirFrance, French Army, INA, Reed Midem.

Events: Tour de France, Festival de Cannes, GP Moto, 24h du Mans, Champions League, Foire de Paris, Francofolies, Solidays, Paris 2012.

Education

Life & Business
1964 - 2017 (53 years)
• Over 30 years experiences in several businesses • Over 25 years entrepreneurship activities • Over 18 years in Digital, Communication, e-Marketing, Media, Advertising, Events And last but not least, two wonderful children!

Bachelor of Business and Administration Management

Université Paris XII
1980 - 1982 (2 years)

Publications

Mélanie peut le faire : le coup de com parfait (Influencia)

March 2017
Si vous ne savez pas qui est Mélanie, c'est que vous n'êtes pas allé sur Facebook depuis une semaine. Sinon vous sauriez que cette jeune trisomique va réaliser son rêve de présenter la météo grâce à un modèle de campagne virale, pensée dans l'ombre par l'agence Gloryparis pour l'Unapei. Chez INfluencia, on a laissé passer la bourrasque de cette information pour en parler pendant une période d'anticyclone

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