Pascal Cübb

Pascal Cübb

CEO Founder / Director & Producer at Sunglasses
Paris, France

My Latest Work

SEE ALL WORK

Summary

# +18 years track record in Communication strategy, PR, Social Media & Media, digital marketing and branded content.
# Expert in Strategy, connecting brands to consumers through media innovation and content
# Thought leadership in IMC, Communication Planning, digital and branded content
# + 25 years experience Entrepreneurship, in creating and growing new businesses
# DOOH Pioneer, Digital expert.
# Unique Communication, Media, Advertising and Innovation Network.

My activity :
Create effective relationship and partnership in growing businesses, igniting breakthrough vision, conceptualize and orchestrate innovation strategies. Twist the Brands through innovation and new content.

Specialities: New Business, Innovation, PR/ePR, Integrated Marketing Communication, Strategic Planning, Communication Planning, Advertising, Branded Entertainment, Brand Positioning & Branding, Innovation, Creative Team Leadership, Social Media, Consumer Insights & Market Research, Web / Social Content Development, Strategic Partnerships, ...

 Digital Marketing, Strategy, Communication
 Product Sales, Business Development and Growth Strategies
 Internet, Social Media, Programmatic and IoT
 Mobile Marketing (Web-to-Store, Drive-to-Store)
 Content Creation, Production and Broadcasting.
 Public Speaking, Writing and Presentations
 Business Consulting, Fundraising.

Positions

CEO Founder / Director & Producer
Sunglasses
January 2014 - Present (3 years 9 months)
www.sunglasses.fr
"Communication is Polarization"
Sunglasses Communication & Production

Production : MyLions(Cannes Lions) ,MyCristalTV (CristalFestival), Sommets du Digital, MyTL , MyFrenchTV,
Les Marques à la Loupe (WPP/Millward Brown)
Grand Prix de la Communication Exterieure
Clients, Sponsors & Partners :
IBM, SANOFI, Morgan, LaChose, FCB Global, Mediatransports/Metrobus, UPE, SupdePub, INSEEC, DentsuAegis, #366, AACC, ADETEM, Club des Annonceurs, ARPP, ADBACK, 4DCrea, OneSixty2, Uber, Winamax, IAB, Syntec, ...
CEO/Founder
Cübb
2003 - 2013 (10 years)
LocationFrance, Benelux, Canada, Saudi Arabia, Spain, Germany, UK, Italy, Switzerland
 Launching first company specialized in Digital Out Of Home Communication, a modern vision based around 3 axes (Digital, Interactivity and Mobility)
 Bringing clients a unique and innovative concept (with the Very Rich Media) in order to reach their customers and achieve their business goals worldwide
 Creating and developing exclusive, digital, innovative communications solutions, protected by International Patent.(Cyklop)
 Quickly positioning company as a leader in a fast-growth market during a period of extensive transformation of traditional media
 Extending its know-how thanks to its partner network, Digital Out Of Home (DOOH) actors in the world. (Europe, North America, Middle East & Africa)
 Developing a comprehensive approach to DOOH communication and to on- and offline marketing geared towards communication agencies, medias and advertisers

Clients: Havas, Publicis, TBWA, Ogilvy, Aegis, McCann, KR Media, MEC, NRJ, CBS Outdoor, JCDecaux, Clear channel, Lagardere, Metrobus/Mediatransports, FCB, Stade de France, FDJ, PMU, M6, TF1, Canal+, Sony, Apple, Philips, GE, 3M, Schneider Electric, Le Parisien, France television, Orange, SFR, Sephora, Virgin, AirFrance, French Army, INA, Reed Midem.

Events: Tour de France, Festival de Cannes, GP Moto, 24h du Mans, Champions League, Foire de Paris, Francofolies, Solidays, Paris 2012.

Education

Life & Business
1964 - 2017 (53 years)
• Over 30 years experiences in several businesses • Over 25 years entrepreneurship activities • Over 18 years in Digital, Communication, e-Marketing, Media, Advertising, Events And last but not least, two wonderful children!

Bachelor of Business and Administration Management

Université Paris XII
1980 - 1982 (2 years)

Publications

The Hero’s Journey of Pascal Cübb (By Peter de Kuster)

July 2017
You are the Storyteller of your own Life. You can Create your Own Legend, or Not!

Mélanie peut le faire : le coup de com parfait (Influencia)

March 2017
Si vous ne savez pas qui est Mélanie, c'est que vous n'êtes pas allé sur Facebook depuis une semaine. Sinon vous sauriez que cette jeune trisomique va réaliser son rêve de présenter la météo grâce à un modèle de campagne virale, pensée dans l'ombre par l'agence Gloryparis pour l'Unapei. Chez INfluencia, on a laissé passer la bourrasque de cette information pour en parler pendant une période d'anticyclone

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