Leo Rayman

Leo Rayman

CEO at Valenstein & Fatt, London
London, United Kingdom

My Latest Work



We are Valenstein & Fatt.
You may know us as Grey London.
It’s a small name change, but a big deal.
We were founded in 1917.
Born into a world of division and discrimination.
Our founders unable to put their own names above their office door.
Fast forward to 2017
Everything has changed, and yet nothing has changed.
Too much in this world is still ugly.
We know that the more diverse we are, the more powerful our ideas will be.
So we will continue to celebrate difference.
To break down barriers to progress and opportunity.
We believe that everyone has the right to put their name above their door.
Whoever you are, wherever you come from.
We are Open.


London, United Kingdom
March 2017 - Present (10 months)
Leo was promoted to Grey London's CEO in June 2016. His appointment caps an impressive rise at the agency for the renowned strategist, who joined from adam&eveDDB as Head of Planning in 2013 before being promoted to Chief Strategy Officer two years later.Prior to the merger between the two agencies, Leo was Head of Planning at Adam & Eve, responsible for strategy on Foster’s, YouTube, Phones4U, John Lewis and Lastminute.com.Before joining Adam & Eve, Leo ran the Volkswagen business across digital, advertising and retail at DDB. While at DDB, Leo also founded a highly successful social media division.Leo has wide integrated marketing experience, having launched a strategic planning function across Europe for Weber Shandwick, the world’s leading PR network. He also spent five years at brand and CRM consultancy, Zalpha, part of the WWAV Rapp Collins Group.Leo is also chairman of the IPA Strategy Group, tasked with improving the quality of business and brand advice given by UK agencies. 
Chief Executive Officer
London, United Kingdom
July 2016 - February 2017 (7 months)
Chief Strategy Officer EMEA
London, United Kingdom
March 2015 - June 2016 (1 year 3 months)
I set the direction for Grey's Regional strategy team and create the momentum to get there. My focus is on winning big and interesting global and local pitches, defining Grey's own strategy in the region, looking after significant client accounts and developing new strategy products to ensure we make culturally-impactful work, fit for the connected age.
Head of Planning
GREY London
January 2013 - March 2015 (2 years 2 months)
My role was to completely turnaround a previously solid but uninspiring strategy department. Through coaching, recruitment and the creation of a powerful provocative Strategic Planning culture throughout the business we achieved this goal - being recognised as IPA and EuroEffie Agency of the Year in 2014 and 2015.
Head of Planning
London, United Kingdom
May 2011 - December 2012 (1 year 7 months)
adam & eve, a young creative communications agency. http://www.adamandevelondon.com
Co-founder, Social DDB
February 2010 - May 2011 (1 year 3 months)
Strategy Director
Tribal DDB
July 2009 - May 2011 (1 year 10 months)
Strategy Director
Manchester, United Kingdom
July 2009 - May 2011 (1 year 10 months)
EMEA Strategic Planning Director & Chief Advocacy Officer
London, United Kingdom
February 2008 - July 2009 (1 year 5 months)
Founded a Strategic Planning function across EMEA to bring insight, rigour and brand-based thinking to Consumer, Tech and Healthcare PR.
8 years later the function still thrives within Weber Shandwick.
Strategic Planner
London, United Kingdom
August 2005 - February 2008 (2 years 6 months)
Ran the strategy for the entire Volkswagen account at DDB London and Tribal DDB. That meant digital marketing and advertising, the website, the dealer network marketing, national and international TV advertising - and social media. One of the most integrated roles in London.
Strategy Partner
WWAV Rapp Collins
July 2000 - July 2005 (5 years)


MA Modern History

University of Oxford, 3PA
1992 - 1995 (3 years)

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