Since time immemorial, a woman’s hair has been intertwined with religion, culture, sexuality, and patriarchy, binding her to society’s rules. The protests in Iran highlighted this injustice bringing support from countries across the world, except India, that chose to remain silent. This campaign aims to raise a voice of support to the women of Iran by bringing their plight close to home and heart, awakening Indian women to the truth that Iran's issue is not Iran's alone, but every woman’s issue. STIR-RING UP A HORNET’S NEST While politicians from the world's largest democracy said nothing and people of India treated it as “internal matters of another country”. Stir, a disruptive magazine wanted to wake up the collective consciousness of a nation. A provocative photo essay was published showcasing the ‘Every Woman’ – stripped to the bone, stripped of geography, ethnicity, and religion, bound by her own hair, subjugated, and controlled by the patriarchy. We gave Mahsa Amini’s plight an universal appeal because the truth is that it wasn’t just Iran’s story, but the story of every woman. IN SILENCE WE FOUND OUR VOICE The buzz and conversation around our art installation got the issue more coverage in India than the issue itself, that too with minimal spends. We became the 1st ad campaign to be invited to the India Art Fair. We became the most talked about piece at India’s most covered art exhibition. Print Magazine called it one of the top 2 pieces of work at the Art Fair. We made news across national media, with leading dailies like The Hindu, TOI, Telegraph covering it, reaching over 100 million readers. The French ambassador invited us to bring the exhibition to France. Shombi Sharp, the UN head of India, invited us to bring the exhibition to the United Nations. Untangling the Politics of Hair is a step in empowering the women of the world to untie their burden, embrace their personal liberty, and be free.