FQSA - "Loved ones forget themselves too"

Cossette Communication-Marketing

Cossette Communication-Marketing Montréal, Canada

2711

This ad is part of the ACT Responsible Collection

Brand: FQSA
Country: Canada

Advertiser: Fédération Québécoise des Sociétés Alzheimer

Title	Loved ones forget themselves too
Agency	Cossette Communication-Marketing
Campaign	Loved ones forget themselves too
Advertiser	Fédération Québécoise des Sociétés Alzheimer
Brand	FQSA
Date of First Broadcast/Publication	2021 / 3
Business Sector	Disease Awareness, Support Groups & Associations
Tagline	Loved ones forget themselves too
Story	While Alzheimer's disease isolates 153,000 Quebecers and that, by 2031, it is estimated that the number of Quebecers with a neurocognitive disorder will increase by nearly 70% This campaign emphasizes that caregivers are so invested in the person they love that they can become overloaded with daily tasks. In the latest campaign created by Cossette, the FQSA’s goal is to familiarize the caregivers with the services and programs intended for them, as opposed to those offered for patients. The objective is to acknowledge the huge impact of the disease on caregivers’ lives as well as provide help. The Alzheimer disease isolates over 153 000 Quebecers and it is estimated that, by 2031, the number of Quebecers diagnosed with a neurocognitive disorder will increase by 70%. With the tagline: loved ones forget themselves too, the Alzheimer's Society wanted to remind caregivers that help is available to them. “There are a lot of excellent campaigns around Alzheimer's disease around the world. However, very few of them have approached it from a caregiver’s perspective,” says Richard Rochette-Villeneuve, Creative Director at Cossette. “We chose to focus on the most well-known symptom of the disease, memory loss, and transpose it to loved ones. This distinctive approach not only highlights the impact on everyone who is touched by the disease but is also unfortunately very true.”
Media Type	Print
Photographer	Christian Tremblay
Advertising Manager	Sylvie Grenier
Advertising Manager	Laure Barnouin
Chief Creative Officer	Peter Ignazi
Chief Creative Officer	Louis-Philippe Tremblay
Creative Director	Richard Rochette-Villeneuve
Copywriter	François-Julien Rainvillea
Art Director	Alexandre Jutras
Art Director	Dorian Coureau
Strategic Business Lead	Mario Deschambault
Strategist	David Thomas
Strategist	Andréane Voyer
Media Director	Olivier Gilbert
Media Director	Jean-Sébastien David
Agency Producer	Mélissa Audette
Agency Producer	Michel David
Production Company	Soma
Director of Photography (DOP)	Jonathan Decoste
Editor	Marc Denault
Post Production	Attraction Québec
Recording Studio	Lamajeure
Audio Engineer	Mathieu Morin