Peter is one of the most successful creative directors and copywriters in Canada. Under his leadership, Cossette was named Canadian "Agency of the Year" by Strategy Magazine in 2016 and 2017. He brought the same honour to BBDO in 2011. In both cases, firsts for the agencies. In 2017, he was ranked #6 in the world on MarComm’s “Magnificence List” of advertising creatives. As a copywriter, he was twice included in the Top Ten list globally by The Gunn Report.
A native of Hamilton, Ontario, Peter earned a B.Sc. in Chemistry from McMaster University before enjoying a successful career as a research chemist with Dow Chemical in Germany. He also has an MBA from McGill University. Peter has worked as a Copywriter and Creative Director in Toronto and New York for such agencies as TAXI, McCann, and Downtown Partners DDB.
In 2015, Peter brought his skills to Cossette where he runs a variety of blue chip accounts, including McDonalds, General Mills and SickKids.