| Title | Big Since 1973 |
| Agency | Scholz & Friends Hamburg GmbH |
| Campaign | Big Since 1973 |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | December 2022 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Outdoor/Out of Home |
| Art Director | Jens-Petter Waernes |
| Art Director | Julien von Seherr-Thoss |
| Illustrator | Tyler Spangler |
| Illustrator | Birgit Kinder |
| Illustrator | Pablo Fontagnier |
| Illustration | Hyperculture |
| Illustrator | Bamiboy |
| Illustrator | Bardo Hogendoorn |
| Illustration | Artbox |
| Production Company | Xi De Sign Heye |
| Additional Credit | Matthias Spaetgens |
| Additional Credit | Jens-Petter Waernes |
| Additional Credit | Bernhard Lukas |
| Additional Credit | Oliver Handlos |
| Additional Credit | Anna Lorenzen |
| Additional Credit | Melanie Menger |
| Additional Credit | Patrick Zachries |
| Additional Credit | Leon Celan |
| Additional Credit | Benjamin Singer |
| Art Buyer | Kerstin Mende |
| Art Buyer | Ava Koenig |
| Art Buyer | Juliane Siedler |
| Art Buyer | Miriam Wieners |
| VP, Chief Marketing Officer (CMO) | Susan Schramm |
| Advertising Manager | Joern Winkler |
| Advertising Manager | Verena Gschwendtner |
| Advertising Manager | Roland Meves |
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