Title | Who? |
Agency | Ponce MullenLowe |
Campaign | Who? |
Advertiser | Fox Networks Group Latin America |
Brand | Fox premium |
Posted | November 2018 |
Business Sector | Cable / Satellite Services |
Story | In 2014 Fox Premium launched its TV/Digital platform.We developed a new brand territory based on the FOMO trend, that was translated in a new tagline “All those things you shouldn’t miss”.Afterwards we set a simple goal: making a campaign that feels more like entertainment than adv. We came up with a short film, where the FP platform is key.“WHO?” tells the story of a Hitman, who´s victim is Norman Reedus. As the Hitman does not know him, it is through FP that he is able to watch all the seasons and get to know his victim to do the job. |
Media Type | Web Film |
Copywriter | Pedro Mairal |
Copywriter | Hernan Ponce |
Copywriter | Juan Pablo Carrizo |
Copywriter | Jorge Zacher |
Copywriter | Dante Zamboni |
Copywriter | Ignacio Pérez De Muro |
Copywriter | Eric Chaulet |
Production Company | Agosto Pinochet |
Director | Nacho Gayán |
Production Company Producer | Toni Montero |
Production Company Producer | Luli Krämer |
Agency Producer | Roberto Carsillo |
Agency Producer | José Silva |
Advertising Manager | Diego Reck |
Advertising Manager | Gonzalo Fiure |
Advertising Manager | André Takeda |
Advertising Manager | Natalia Akel |
Advertising Manager | Ernesto Sifredi |
Strategist | Natalia Noya |
Strategist | Heidi Zeuch |
Strategist | Luz Pasman |
Account Planner | Axel Malamud |