| Title | Obsession |
| Agency | Wieden + Kennedy |
| Campaign | Cause It's Racing - ESPN |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Date of First Broadcast/Publication | 2010 / 7 |
| Product | NASCAR: The Sprint Cup |
| Business Sector | Sports Teams, Sports Events |
| Tagline | 'Cause It's Racing |
| Story | This is the anthem, our tribute to the men of NASCAR and the terrifyingly impossible trials they lock horns with every day. To the uninitiated, it is an unprecedented look into the feral, dog-eat-dog world of racing. To the fans, Invincible is our way of honoring the time-old traditions that they respect and love. |
| Media Type | Television |
| Length | |
| Market | United States |
| Editing Company | Spot Welders |
| Special Effects / VFX | The Mill New York |
| Executive Creative Director | Kevin Proudfoot |
| Executive Creative Director | Jerome Austria |
| Creative Director | Stuart Jennings |
| Director | Rupert Sanders |
| Production Company | Morton Jankel Zander (MJZ) |
| Account Director | Brandon Pracht |
| Account Executive | Francine Li |
| Agency Producer | Dan Blaney |
| Account Manager | Matthew Mauriello |
| Account Manager | Mark Williams |
| Editing Company | WORK, Inc. |
| Creative Director | Brandon Henderson |
| Sound Design Company | Trinitite Studios |
| Music Company / Composer | Trinitite Studios |
| Art Director | Keiji Ando |
| Art Director | Phil Chang |
| Copywriter | Eric Collins |
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