| Title | Aquaman & The Lost Colors |
| Agency | Orès |
| Campaign | Aquaman & The Lost Colors |
| Advertiser | Warner Bros & Coral Gardeners |
| Brand | Warner Bros & Coral Gardeners |
| Date of First Broadcast/Publication | 2023 / 12 |
| Business Sector | Environmental & Ecological Issues |
| Story | On the occasion of the “Aquaman and the Lost Kingdom” movie release, Orès has crafted a hardhitting alternative trailer illustrating the devastating fate of corals which lose their life and color due to climatechange. Entitled «The Lost Colors » this groundbreaking and engaging campaign invites Aquaman fans to give the ocean back its color by supporting Coral Gardeners via an innovative website thelostcolors.orgThe ocean has already lost as much as 50% of its coral reefs, an ecological disaster visible to the naked eye due to a bleaching phenomenon that is leading to their extinction. This is an alarming fact as these natural wonders are essential to life underwater and on land. |
| Story (original language) | À l’occasion de la sortie d’Aquaman et le Royaume perdu, l’agence a créé un trailer du film inédit qui perd ses couleurs, pour faire écho autriste sort des coraux, qui fragilisés par le changement climatique, perdent leur vie et leurs couleurs. Intitulée ‘‘The Lost Colors”, l’activation invite le public du monde entier à redonner au trailer ses couleurs en soutenant Coral Gardeners via un site dédié |
| Media Type | Branded Content |
| Length | |
| More Information | https://coralgardeners.org/pages/thelostcolors |
| Advertising Manager | Titouan Bernicot |
| Advertising Manager | Catherine Plourde |
| Founder | Thomas Bevilacqua |
| Chief Executive Officer (CEO) | Thomas Bevilacqua |
| Founder | Nicolas Guittard |
| Creative Director | Nicolas Guittard |
| Managing Director | Bénédicte Muller |
| Executive Creative Director | Sébastien Partika |
| Strategic Planning Director | Déborah Tapia |
| Account Director | Maxence Collette |
| Head of Production | Géraldine Bourguignat |
| Copywriter | Quentin Kientz |
| Art Director | Edouard Jacquelin |
| Art Director | Eva Navaux |
| Editor | Ylan Golis |
| MOTION DESIGN | Julien Calinski |