Title | Chamois |
Title (original language) | Cabra |
Agency | Y&R Santiago |
Campaign | Animals - Land Rover |
Advertiser | Jaguar Land Rover |
Brand | Land Rover |
Posted | December 2008 |
Product | Defender |
Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
Problem | Since its inception in 1948 Land Rover has become a bastion for taking mankind to remote and remarkable places. Its a tireless workhorse that just gets the job done which is why its relied upon by a such wide variety of customers. The campaign aims to build upon the promise that you can go anywhere and do anything in a Land Rover Defender. |
Media Type | |
Advertising Manager | Les Knight |
Executive Creative Director | Graham Lang |
Executive Creative Director | Guillermo Vega |
Executive Creative Director | Tony Sarroca |
Creative Director | Fransisco Cavada |
Copywriter | Carlos Carrasco |
Art Director | Carlos Carrasco |
Copywriter | Fransisco Cavada |
Copywriter | Chris Hunton |
Account Manager | Lucy Harries |
Account Planner | Angie Ma |
Media Planner | Ed Fall |
Retoucher | Raul Pardo |