Lauren Smith

Lauren Smith

Account Supervisor at Wieden + Kennedy, New York
New York, United States


Account Supervisor
New York, United States
June 2013 - Present (8 years)
Account Executive
New York, United States
May 2012 - May 2013 (1 year)
Global Fanta Account
Assistant Account Executive
New York, United States
April 2011 - May 2012 (1 year 1 month)
Global Fanta Account
Account/Media Coordinator
Baltimore, United States
June 2010 - March 2011 (9 months)
* Genesis HealthCare Recruitment
* Argosy Casinos
AAF National Student Advertising Competition
April 2010 - May 2010 (1 month)
Selected as one of five presenters to pitch an integrated marketing communications plan developed for State Farm
Team Leader
Google Online Marketing Challenge
January 2010 - May 2010 (4 months)
*Led a three person team to create a three-week online advertising campaign for Romano’s Catering in Philadelphia, Pennsylvania using Google AdWords
*Managed campaigns on a daily basis and delegated specific tasks to each team member to ensure objectives were reached
*Semi-finalist - campaign was in the top 100 out of 3,000 total campaigns.
Research and Strategic Planning Co-Chair
AAF National Student Advertising Competition
November 2009 - May 2010 (6 months)
•Led the team in conducting both secondary and primary research for a campaign for State Farm targeted at 18-25 year olds
•Developed key target segmentation strategies that influenced the structure of the campaign
•Selected to be a presenter at Districts for the National Student Advertising Competition on May 1, 2010
Account Management Intern
Rooftop Communications
June 2009 - August 2009 (2 months)
•Developed a marketing plan for About Faces Day Spa and Salon that proposed methods to improve the company’s ability to attract clients, retain clients, and encourage service crossover. The plan was presented to and approved by the client
•Presented strategic media placement suggestions as part of a case study for the 2010 Music and Arts Branding Campaign. These suggestions were implemented
•Participated in client meetings, photo shoots and radio recordings as part of the account management team
Legislative and Public Affairs Intern
Natural Resources Conservation Service - USDA
July 2008 - August 2008 (1 month)
•Analyzed Senate hearings and wrote summaries for a weekly briefing distributed to program directors throughout the U.S.
•Compiled briefing books for the Chief of NRCS, branch chiefs, and program directors to be referenced during Congressional hearings regarding the 2007 Farm Bill
Directeur de création associé
Los Angeles, United States
Concepteur / rédacteur
San Francisco, United States
Concepteur / rédacteur
Santa Monica , United States


B.A Advertising, Spanish, International Studies

2006 - 2010 (4 years)

2009 (1 year)
Study Abroad Program - Spring 2009

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