Title | Fans of Love (110s) |
Brief | At NFL matches, the famous "kiss cam" tends to showcase only straight, same race relationships. In order to change attitudes, at the NFL Pro Bowl in Orlando, the kiss cam focused on couples who are normally kept out of the spotlight. The operation proved that love just looks like love, no matter who you are. And the 60,000 fans watching on a giant screen were turned into millions watching all over the world, thanks to a film released on Valentine's Day. |
Agency | R/GA |
Campaign | Fans Of Love |
Advertiser | Ad Council |
Brand | Love Has No Labels |
Posted | November 2017 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | The Love Has No Labels campaign targets all Americans and aims to combat bias, by flooding culture with messages that are inherently non-bias. They aim to normalize all types of love and relationships simply by integrating these types of love into the content they produce. |
Media Type | Case Study |
Production Company | Tool of North America |
Colorization | The Mill New York |
Chief Creative Officer | Nick Law |
Advertising Manager | Anna Isaacson |
Advertising Manager | Lisa Sherman |
Director | Floyd Russ |
Creative Director | Chris Joakim |
Creative Director | Mike Donaghey |
Executive Creative Director | Chris Northam |
Executive Creative Director | Eric Jannon |
Strategist | Amy McEwan |
Business Director | Stephen Bernstein |
Account Director | Shawn Zupp |
Executive Producer | Jeff Skutnik |
Executive Producer | Kat Friis |
Executive Producer | Cindy Pound |
Strategy Director | Dave Surgan |
Business Affairs | Melissa Naimi |
Creative Team | Alberto Portas |
Creative Team | Alfredo Adán |
Chief Marketing Officer (CMO) | Daniel Diez |
Group Strategy Director | Dylan Viner |
Executive Producer | Christina Carlo |
Mixer | Rob Ballingall |
Mix | Nylon Studios |
Production Company Producer | Halle Petro |
Executive Producer | Lauren Hertzberg |
Editor | Robert Ryang |
Editing Company | Cut and Run London |
Colorist | Damien Van Der Cruyssen |
Special Effects / VFX | Joseph Grosso |
Special Effects / VFX | Matt Dolven |
Production Company Producer | Ivannah Flores |
Production Company Producer | Wendy Gardner |
Executive Producer | Sarah Di Leo |
Executive Producer | Nancy Hacohen |
Director of Photography (DOP) | Gregory Wilson |
Line Producer | Elyciphus Siler |