Rafael Pitanguy
Creative Vice President at VMLY&R, São Paulo
São Paulo, Brazil
TitleI Am Anne
Agency
Campaign I Am Anne
Advertiser ForceFields
Brand ForceFields
PostedMay 2019
Business Sector Racial/Ethnic/Minority/Disability Awareness
Story The movie is an action of the #Eusouanne (#Iamanne) movement, born out of the restlessness and confirmation that Brazil is the country where the largest number of assassinations and aggressions to transsexual people in the world occur, according to the 2008 report by Transgender Europe Institution—TGEU—and Associação Nacional de Travestis e Transsexuais (National Transvestites and Transsexuals Associations)—ANTRA—which makes available in its official homepage an interactive map, also first launched in 2018, that shows where transvestites, transsexual men and women died in the Brazilian territory. The entity institutionally supports the campaign #EusouAnne.
Media Type Television & Cinema
Length
Creative Vice President
Creative Director
Copywriting
Art Director
Production Company

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