PharmEasy, a consumer healthcare ‘super app’, launched its latest campaign starring the Bollywood superstar Aamir Khan as its brand ambassador! The PharmEasy brand is managed by API Holdings Limited. This marketing campaign with Aamir Khan has been conceptualized and executed by FCB India. This association will help towards building the PharmEasy brand and creating consumer awareness for healthcare in India, making it a household name for everything healthcare. This collaboration with Aamir will further strengthen the brand’s belief in making healthcare accessible to every nook and corner of the country. #GharBaitheBaitheTakeItEasy campaign brings Aamir Khan as the new brand ambassador of the healthcare brand PharmEasy and introduces him in a set of quirky, disruptive and ‘mad-humour’ genre TVCs. This campaign is conceptualised by FCB India. Aamir plays a triple role of the PharmEasy delivery person who pops up in the oddest places and in the craziest manner to tell customers about all the offerings from the PharmEasy brand and how all that people need to do now is ‘Take It Easy’ (at least when it comes to their healthcare needs). Aamir Khan’s persona and ability to connect with people, and his commitment towards healthcare will deepen the company’s mission to ensure good health for one and all.
