Title | Door |
Agency | FP7/CAI |
Campaign | No One Takes You in to Account, so We’re Giving You Your First Account. |
Advertiser | Egbank |
Brand | Egbank |
Date of First Broadcast/Publication | 2017 |
Business Sector | Banking, Finance, Law & Insurance |
Philosophy | The doorbell rings at Raouf Abdel Raouf’s house, a young university student otherwise known as Oufa. Oufa goes to answer the door but the visitor asks for someone “responsible”. Asking for Oufa’s mother and/or father, the visitor fails to recognize Oufa as someone he can trust to discuss the matter of his visit with. Oufa is obviously frustrated and insists that he can deliver the message. The debate at the door is interrupted when Oufa’s father barges in the conversation pulling Oufa to the side, claiming, that he’ll take it with the visitor from here. The film ends with Oufa being pushed aside in utter silent frustration and a single promise from EGBANK, “No one takes you in to account, so we’re giving you your first account.” |
Media Type | Digital |
Length | |
Executive Creative Director | Ahmed Hafez Younis |
Creative Director | Amr Haddad |
Copywriter | Mohamed Bary |
Art Director | Sherif Fouad |
Copywriter | Hussein Diaa |
Group Account Director | Hisham Nagy |
Account Supervisor | Hatem El Rashidi |
Account Executive | Farid Sayed |
Head of Digital and Social Media | Rania El Bakry |
Digital Account Executive | Yasmine Kamal |
Head of Strategic Planning | Naila Fattouh |
Head of Film Production Department | Heba Radwan |
Producer | Omar Gawdat |
Director | Ali Ali |
DOP | Pierre Mouarkch |
Executive producer | Begad Omran |
Producer | Mahmoud Derbala |
Production Manager | Mohamed Sabry |
Line Producer | Nada Faied |
Production Coordinator | Engy Emad |
1st Assistant Director | Dzovig Torikian |
1st Assistant Director | Renad Tarek |
2nd Assistant Director | Nada Salama |
Art Director | Assem Ali |
Stylist | Engy el Mor |
Colorist | Karim Mira |
Editor | Amr Rabei |