The Times of India - "Times Out & Proud"

FCB Ulka Mumbai

FCB Ulka Mumbai Mumbai, India

Awards

4655

This ad is part of the ACT Responsible Collection

Brand: The Times of India
Country: India

Advertiser: The Times of India

Title	Times Out & Proud
Brief	On September 6, 2018, the Supreme Court of India scrapped section 377. Even though the law had been struck down, LGBTQ individuals had to face widespread societal prejudice. They remained, for the most part, invisible.On the International Day Against Homophobia, Transphobia and Biphobia, The Times of India launched ‘Times Out & Proud Classifieds’, a section where the LGBTQ community could come out, speak-up and be seen.Members of the LGBTQ community could now look for employment, accommodation, a life partner. They could celebrate their birthdays and anniversaries and assimilate into mainstream society.The campaign film portrays the story of people from the LGBTQ community, offering a sneak-peak into their lives as they pour their heart out through the Classifieds columns. The campaign features a series of initiatives across print, digital, TV, radio and on-ground, aiming to integrate the community into society.
Agency	FCB Ulka Mumbai
Campaign	Out & Proud
Advertiser	The Times of India
Brand	The Times of India
Date of First Broadcast/Publication	2019 / 5
Business Sector	Media, Publishing & Production
Tagline	Latest campaign for The Times of India by FCB India
Story	The Times of India (TOI), India’s iconic media house in collaboration with FCB Ulka, launched the initiative “Times Out & Proud” for the LGBTQ community in India. The campaign is aimed to empower the members of the LGBTQ community to live a dignified life with acceptance and pride. With this campaign, TOI hopes to carve out a mainstream space for members of the community who identify as LGBTQ to interact, share and collaborate with the entire Indian population.
Media Type	Web Film
Length	180 seconds
Creative Team	Fred Levron
Creative Team	Swati Bhattacharya
Creative Team	Keegan Pinto
Creative Team	Jason Samuel
Creative Team	Vishakha Khattri
Creative Team	Anindya Banerjee
Creative Team	Shailesh Khandeparkar
Creative Team	Nikhil Kerkar
Creative Team	Amol Annaldas
Account Management	Rohit Diveker
Account Management	Raghav Mahendra
Director	Jaydeep Sarkar
Producer	Prithvi Raj Luthra
Producer	Radhika Puri
Production Company	Native Films
Worldwide Creative Partner	Fred Levron
Chief Creative Officer	Swati Bhattacharya
Creative Supervisor	Jason Samuel
Associate Creative Director	Amol Annaldas
Executive Creative Director	Anindya Banerjee
Brand Manager	Vishakha Khattri
Group Head - Art	Shailesh Khandeparkar
National Creative Head	Keegan Pinto
Associate Creative Director	Nikhil Kerkar
Brand Director	Rohit Divekar
Management Trainee	Raghav Mahendra
Creative Consultant	Manoj Hodawadekar
Senior Art Director	Siddhesh Kadge
Advertising Agency	FCB Ulka Mumbai