| Title | Engraved Memories |
| Brief | The first school desks that get students talking about bullying.We created the first school desks with engraved illustrations that will launch a discussion. They directly reach students in their environment and create a unique experience close to their habits (school desks have always inspired students, letting them write and draw moods, fragments of stories). We chose a visual vocabulary that speaks to them with the help of 10 famous artists. These illustrations come to life in augmented reality with a dedicated mobile app that reveal the full stories. Therefore, these engravings automatically get students and teachers talking about bullying. A website (ose-en-parler.ch meaning dare-to-speak.ch) was created to continue the dialogue. |
| Agency | Havas Village Geneva |
| Campaign | Engraved Memories |
| Advertiser | Action Innocence |
| Brand | Action Innocence |
| Date of First Broadcast/Publication | 2018 / 4 |
| Business Sector | State Education |
| Tagline | #EngravedMemories |
| Story | Discover #EngravedMemories, the new campaign of Action Innocence and its simple idea : engrave illustrations, drawn by well-known artists, telling stories about bullying directly on school desks. These Illustrations are coming to life with a dedicated mobile app especially created for this occasion. A unique mix of technology and creativity that opens the conversation between teachers and students about bullying at school. Because it marks students’ lives forever, it’s time to talk about it. |
| Media Type | Case Study |
| Length | |
| Market | Switzerland |
| More Information | www.ose-en-parler.ch |
| Creative Director | Gabriel Mauron |
| creative | Raphael Stein |
| Copywriter | Antoine Karpat |
| Copywriter | Mathieu Cuvelier |
| Art Director | Simeon Brandner |
| Technology Lead | Camille.Delesalle |
| Technology Lead | Kevin Schroeyers |
| Production Company | Cher Ami |
| Video Company | Semper.tv |
| Managing Director | Damien Fournier |
| Creative Director | Gabriel Mauron |
| Art Director | Simeon Brandner |
| Copywriter | Antoine Karpat |
| Copywriter | Mathieu Cuvelier |
| Creative | Raphael Stein |
| Lead Technology | Camille Delesalle |
| Lead Technology | Kevin Schroeyers |
| Project Manager | Pauline Charuel |
| Producer | Jean-Frédéric Passot |
| Producer | Benoit Barneoud |
| Producer | Lisa Carmona |
| Art Director | Yannice Berthault |
| Art Director | Bastien Langlade |
| Developer | Alexis Bouhet |
| Developer | David Verlangieri |
| Developer | Etienne Chaumont |
| Developer | Lou Batier |
| Cabinetmaker | Brice Baleydier |
| Motion Designer | Julier Royer |
| Motion Designer | Nobl |
| Director | Ahmed Hadj Ameur |
| DOP | Arthur Fanget |
| 1st assistant | Jonathan Grimault |
| Assistant Director | Anthony Mastronicola |
| Sound Engineer | Matthieu Reynaud |
| Set Photographer | Vincent Maure |
| 1st Production Assistant | Pauline Fivel |
| Entrant Company | HAVAS GENEVA |
| Idea Creation | HAVAS GENEVA |
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