Antonio Paladino
Director of Photography (DOP) at Grand Visual
São Paulo, Brazil
TitleIsland
Agency
Campaign Better Way
Advertiser Charter Communications
Brand Charter Spectrum
Date of First Broadcast/Publication 2019 / 11
Business Sector Local Phone Services / Long Distance
Story "Island" centers on a group of primitive island dwellers who prod one of their fellows into swimming to a nearby atoll to fetch pineapples. After they reject his big idea of building a boat, he reluctantly dives in and is promptly devoured by a sea creature. The VO observes, eventually someone has a better idea, like a boat, or in this case with Spectrum Mobile, offering the fastest overall mobile speeds and reliability.
Philosophy The campaign aims to highlight Spectrum Mobile features that are superior to those of other mobile providers, while nudging consumers out of their inertia to make the switch.
Media Type Television
Length
Production Company
Editing Company
Managing Partner
Chief Creative Officer
Creative Director
Senior Producer
Director of Accounts
Director
Executive Producer
Head of Production
Producer
Director of Photography (DOP)
Visual Effects Studio
Music Company / Composer
Post Production

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