Title | Island |
Agency | Something Different |
Campaign | Better Way |
Advertiser | Charter Communications |
Brand | Charter Spectrum |
Date of First Broadcast/Publication | 2019 / 11 |
Business Sector | Local Phone Services / Long Distance |
Story | "Island" centers on a group of primitive island dwellers who prod one of their fellows into swimming to a nearby atoll to fetch pineapples. After they reject his big idea of building a boat, he reluctantly dives in and is promptly devoured by a sea creature. The VO observes, eventually someone has a better idea, like a boat, or in this case with Spectrum Mobile, offering the fastest overall mobile speeds and reliability. |
Philosophy | The campaign aims to highlight Spectrum Mobile features that are superior to those of other mobile providers, while nudging consumers out of their inertia to make the switch. |
Media Type | Television |
Length | |
Production Company | The Corner Shop |
Editing Company | Crew Cuts |
Managing Partner | Patti McConnell |
Chief Creative Officer | Tommy Henvey |
Creative Director | Richard Ryan |
Senior Producer | Garrett Crabb |
Director of Accounts | Meghan Linehan |
Director | James Rouse |
Executive Producer | Anna Hashimi |
Head of Production | Jessica Miller |
Producer | Benji Howell |
Director of Photography (DOP) | Antonio Paladino |
Visual Effects Studio | Framestore |
Music Company / Composer | JSM Music |
Post Production | Color Collective |